Strategy That Works

Paul Leinwand is Global Managing Director, Capabilities-Driven Strategy and Growth, with Strategy&, PwC's strategy consulting business. Cesare Mainardi is the former CEO of Booz & Company and Strategy&. They are the principal architects of capabilities-driven strategy and the authors of The Essential Advantage and Cut Costs and Grow Stronger . Both are adjunct professors of strategy at Northwestern University's Kellogg School of Management.

Art Kleiner is editor-in-chief of strategy+business , the management magazine published by PwC.

“ Strategy That Works , by Paul Leinwand and Cesare Mainardi, offers a perspective on how companies can create value in the long term, underscoring the importance of culture." — The Economist

“...few tomes have actually turned the research into a story of how human failings and foibles come into play and how they can often be part of a successful effort. Until now." — Forbes

“Paul Leinwand and Cesare R. Mainardi, along with Art Kleiner, have written a book that... disenchants the reader with the strategy dogma of the day, and replaces it with a new proposition." — 800 CEO READ

“... a great framework to overcome this conundrum of successful implementation...While reading the book, one stops and ponders as to what one can do better - a sign that it serves the purpose intended by the authors." — Business Today , India

“... a practitioner-oriented, prescriptive book." — Choice magazine

ADVANCE PRAISE for Strategy That Works :

Mark T. Bertolini, Chairman and CEO, Aetna—
“ Strategy That Works provides a behind-the-scenes look at the characteristics of unconventional leadership and the importance of culture and identity as foundational components of a strong corporate strategy."

Zhang Ruimin, Chairman and CEO, Haier Group—
“Any successful large enterprise must strike the right balance between openness to change and having a powerful, long-lasting core identity. Strategy That Works shows how to bring these two contrasting ideas together."

Marshall Goldsmith, author, New York Times #1 bestselling Triggers and global bestsellers MOJO and What Got You Here Won't Get You There —
“Leinwand and Mainardi show you how to transform your value proposition into real results."

Sally Blount, Dean, Kellogg School of Management, Northwestern University—
“Strategy is all about making clear plans and sticking to them. Yet organizations get easily distracted. This great new book explains how to gain coherence across an organization in strategy setting and