Strategic Islamic Marketing

An Introduction to Strategic Islamic Marketing.- Halal Industry: Threats and Barriers.- Halal Industry: Threats and Barriers.- Does the Non-Muslim Segment Matter in Strategic Islamic Marketing? A Literary Insight with Practical Implications.- Developing an Islamic Corporate Culture.- Small and Medium Enterprises and Strategic Marketing in an Emerging Muslim Country: The Case of Indonesia.- Consumption as a Way of Production.- E-Governance Projects in Public Organizations: The Role of Project Manager's Islamic Work Ethics in Accomplishing IT Project Performance.- E-Marketing in Islamic Markets.- Managing Halal Food Knowledge and Innovation: Small and Medium Food Enterprises' (SMFEs) Performance.- Determinants of Islamic Banking Industry Performance: Does Economic Value Added (EVA) Matter?.- Halal Travel "2.0" and Beyond COVID-19.- Strategic Perspectives of Islamic Entrepreneurship and Marketing.- Entrepreneurship Orientation, Practices, and Performance in Islam.- Entrepreneurial Fear of Failure during Crises: Some Insights from Opportunity-Driven Entrepreneurs in a Muslim Ethnic Group in Indonesia.- Emerging Modest Fashion Industry: What Plays a Greater Role in Modest Dressing, Religion or Culture? Implications for Strategic Marketing.- Halal Blockchain Technology Application: A Consumer Confidence and Competitive Advantage.

Baker Ahmad Alserhan is a Professor in Business Administration at Princess Sumaya University for Technology in Amman, Jordan. Dr. Alserhan is the founder of the discipline of Islamic Marketing and authored the seminal book in the discipline: The Principles of Islamic Marketing. He is also the President of the International Islamic Marketing Association (IIMA) and Chair of the Annual Global Islamic Marketing Conference (GIMAC) and the Annual Halal Pharma Forum. He founded two academic journals for Emerald (Journal of Islamic Marketing) and 'Inderscience' (Journal of Islamic Marketing and Branding), and three in Arabic on the same topic. Dr. Alserhan is a prolific, published researcher of peer-reviewed scientific papers, public speaker, and consultant with research interests in Islamic Marketing and Branding, Islamic Hospitality, Islamic Lifestyles, and Islamic business studies.

Veland Ramadani is a Professor of Entrepreneurship and Family Business at the Facultyof Business and Economics, South East European University, North Macedonia. His research interests include entrepreneurship, small business management, and family businesses. He authored or co-authored around 170 research articles, 12 textbooks, and 20 edited books. He has published in Journal of Business Research, International Entrepreneurship and Management Journal, International Journal of Entrepreneurial Behavior and Research, and Technological Forecasting and Social Change, among others. Dr. Ramadani has recently published the co-authored book Entrepreneurial Family Business (Springer). Dr. Ramadani is co-Editor-in-Chief of the Journal of Enterprising Communities (JEC). He has received the Award for Excellence 2016 Outstanding Paper by Emerald Group Publishing. In addition, Dr. Ramadani was invited as a keynote speaker in several international conferences and as a guest lecturer by President University, Indonesia, and Telkom University, Indonesia. During 2017- 2021, he servedas a