Socially Responsible Consumption and Marketing in Practice
Collection of Case Studies
(Sprache: Englisch)
The book provides an overview of socially responsible consumption and marketing, as well as a collection of teaching cases that discuss and emphasize how 21st-century organizations, both for-profit and non-profit, are addressing socially responsible...
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Klappentext zu „Socially Responsible Consumption and Marketing in Practice “
The book provides an overview of socially responsible consumption and marketing, as well as a collection of teaching cases that discuss and emphasize how 21st-century organizations, both for-profit and non-profit, are addressing socially responsible consumers and meeting their changing needs while remaining profitable. Consumers, governments, academics, and practitioners are becoming more interested in promoting positive social changes through consumption. As a result, this book aims to understand the practice of marketing in bringing about positive social change through real-life case studies. Consumption by socially responsible consumers who care about the social good is unique, not only because of its inter-disciplinary and substantive subject matter but also because it presents challenges and pushes organizations to make significant changes in the ways they have been accomplishing organizational activities in the twenty-first century, from procurement to production to sales and services. The book goes beyond individual consumers and their lifestyles to promote the scope of discussing marketing strategies. It seeks to comprehend how people consume and how socially responsible consumption is conceived. The case studies present and pursue integrated solutions for more sustainable consumption. This is a must-read for marketers who want to reach out to socially responsible consumers.Inhaltsverzeichnis zu „Socially Responsible Consumption and Marketing in Practice “
Introduction.- Key Principles and Concepts.- Current Developments (Review of Extant Literature).- Case Studies.
Autoren-Porträt
Jishnu BhattacharyyaNottingham University Business School China, University of Nottingham Ningbo China
Jishnu Bhattacharyya is pursuing Ph.D. in Marketing from University of Nottingham. He holds a Master of Business Administration from Indian Institute of Information Technology and Management Gwalior, India after obtaining his Bachelor of Technology in Electrical and Electronics Engineering from Maulana Abul Kalam Azad University of Technology, Kolkata, India. Prior to his Ph.D. studies, he has worked as Project Scientist at the Indian Institute of Technology (IIT) Delhi, India. He participated in research coursework at the Indian Institute of Management (IIM) Kozhikode, India. He has also served as a visiting consultant (research) for a social science research project. In the past, he was engaged in short-term research projects at the IIT Indore, India, and the IIT Delhi, India, in the capacity of visiting students. With an interdisciplinary background, heis actively engaged in research and interested in marketing science. He enjoys asking practically motivated and theoretically inspired questions along several inter-related research streams, including but not limited to sustainability communication, socially responsible consumption, social marketing, and disruptive technologies in Marketing, particularly Artificial Intelligence. He is passionate about the value of integrating research into teaching and bringing positive social change through the art and science of marketing. He has won awards for his academic and research excellence, including the best paper award. He serves as a reviewer for many leading marketing and business management journals. He has co-edited two books, co-authored a book, and published journal articles and case studies.
M. S. Balaji (Sathyaprakash Balaji Makam)
Nottingham University Business School China, University of Nottingham Ningbo ChinaMS Balaji is an Associate Professor in
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Marketing atNottingham University Business School China (NUBS). Prior to joining NUBS on September 2015, he held a Lecturer (research) position at Taylor's Business School, Taylor's University, Malaysia, and Assistant Professor position at IBS Hyderabad, IFHE University, India. He was a visiting research scholar at Whitman School of Management, Syracuse University, USA between August 2007 and July 2008. Prior to the academic career, he worked in the Healthcare Industry for more than 3 years in India. Dr. Balaji has published his research in leading marketing and business management journals including Journal of Retailing, Journal of Business Research, Journal of Travel Research, European Journal of Marketing, Information and Management, International Journal of Hospitality Management, Journal of Services Marketing, Service Industries Journal and others. He received the AIMS-IMT Outstanding Young Management Researcher Award in 2012 for his research contributions. He serves as a reviewer for many leading marketing and business management journals. He servings as an Associate Editor of Asia Pacific Journal of Business Administration and in Editorial Advisory Board, International Journal of Contemporary Hospitality Management. Email: SathyaprakashBalaji.Makam@nottingham.edu.cn
Yangyang Jiang
Nottingham University Business School China, University of Nottingham Ningbo ChinaYangyang Jiang, PhD, is an Associate Professor in Marketing at Nottingham University Business School China, University of Nottingham Ningbo China and Fellow of the Higher Education Academy. Before joining UNNC, she completed her PhD at Monash Business School, Monash University, Australia. She did a Master's Degree of Management Sciences and a Bachelor's Degree of Management Sciences from Renmin University of China. Dr. Jiang's research focuses on services marketing, customer experience, and sustainable development. Her research work appears in Journal of Travel Research, Techno
Yangyang Jiang
Nottingham University Business School China, University of Nottingham Ningbo ChinaYangyang Jiang, PhD, is an Associate Professor in Marketing at Nottingham University Business School China, University of Nottingham Ningbo China and Fellow of the Higher Education Academy. Before joining UNNC, she completed her PhD at Monash Business School, Monash University, Australia. She did a Master's Degree of Management Sciences and a Bachelor's Degree of Management Sciences from Renmin University of China. Dr. Jiang's research focuses on services marketing, customer experience, and sustainable development. Her research work appears in Journal of Travel Research, Techno
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Bibliographische Angaben
- 2022, 1st ed. 2022, XV, 358 Seiten, 31 farbige Abbildungen, Masse: 15,5 x 23,5 cm, Gebunden, Englisch
- Herausgegeben: Jishnu Bhattacharyya, M. S. Balaji, Yangyang Jiang, Jaylan Azer, Chandana R. Hewege
- Verlag: Springer, Berlin
- ISBN-10: 9811664323
- ISBN-13: 9789811664328
Sprache:
Englisch
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