Schiffman, L: Consumer Behaviour

Name: Schiffman, L: Consumer Behaviour
Brand: Financial Times Prent.
SKU: 83844515
Price: 112.90 CHF
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(Sprache: Englisch)

Autoren: Leon G. Schiffman , Leslie Kanuk , Havard Hansen

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Klappentext zu „Schiffman, L: Consumer Behaviour “

The second European edition of Schiffman and Kanuk's classic Consumer Behaviour focuses not only on what consumers buy, but also why they buy, when they buy, where they buy, how they evaluate their purchase, and how they ultimately dispose of it. The text has been thoroughly adapted and revised to reflect European conditions, and to focus attention on critical concepts in consumer behaviour. The authors discuss the effects of family, social class, culture and subculture on the decision-making process, and, by taking a psychological approach, illuminate the ways in which marketers apply the principles of consumer behaviour to the development and implementation of marketing strategies.

Inhaltsverzeichnis zu „Schiffman, L: Consumer Behaviour “

Preface Part One: Introduction 1) An introduction to the study of Consumer Behavior 2) Consumer Research 3) Market Segmentation Part Two: The Consumer as an Individual 4) Consumer Decision Making 5) Consumer Motivation 6) Personality and Consumer Behavior 7) Consumer Perception 8) Consumer Learning 9) Consumer Attitude Formation and Change 10) Communication and Consumer Behavior Part Three: Consumers in Their Social and Cultural Settings 11) Reference Groups and Family Influences 12) Social Class and Consumer Behavior 13) The Influence of Culture and Subculture on Consumer Behavior 14) Cross-Cultural Consumer Behaviour: An International Perspective Part Four: More on the Consumer's Decision-Making Process 15) Consumer Influence and the Diffusion of Innovations 16) Consumer Decision Making - Again

Autoren-Porträt von Leon G. Schiffman, Leslie Kanuk, Havard Hansen

Leon G. Schiffman is J. Donald Kennedy Chair in E-Commerce at the Peter J. Tobin College of Business at St. John's University, New York City, USA. Leslie Lazar Kanuk is Emeritus Professor of Marketing at the City University of New York Graduate School, USA. H(c)vard Hansen is Professor of Marketing at the UiS Business School, University of Stavanger, Norway.

Bibliographische Angaben

Autoren: Leon G. Schiffman , Leslie Kanuk , Havard Hansen
2012, 2nd edition, XIX, 460 Seiten, mit Abbildungen, Masse: 19,5 x 26,4 cm, Kartoniert (TB), Englisch
Verlag: Financial Times Prent.
ISBN-10: 0273736957
ISBN-13: 9780273736950

Sprache:

Englisch

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