Sales and Business Models in the Logistics Industry

Status quo: market and competitive situation.- The players in the market: shipping companies, airlines, logistics service providers, start-ups.- Sales models, analog and digital sales strategies in the logistics industry.- Customer behavior and customer needs today and in the future.- Sales performance of employees and teams.- Increasing the ROI of sales capacity.-Cross-selling as a sales turbo.

Alexander Nowroth is Managing Partner of the Lebenswerk Consulting Group based in Düsseldorf. He looks back on an international career in the shipping and logistics industry, which has taken him to senior positions in Germany, South Africa and Australia with companies such as Maersk Line, DB Schenker and Dachser. For about five years, he has been advising well-known corporations and medium-sized companies, including Imperial Logistics, cargo-partner, Saint-Gobain and Schaeffler, on the creation and establishment of high-performance distribution organizations. Furthermore, he deals with innovative digital business models and strategies with which logistics service providers can significantly improve their competitive strength. In addition to his consulting work, Alexander Nowroth is a guest lecturer for an executive MBA program and holds a seat on the advisory board of Fontys Venlo University of Applied Sciences. He regularly publishes specialist articles and podcasts, including in the"Deutsche Verkehrs-Zeitung", in the publications of the Bundesvereinigung Logistik (BVL) e.V. and the Bundesverband der Vertriebsmanager e.V. He is also a sought-after speaker.