Research Methods for Business Students
(Sprache: Englisch)
Support your students' research project with robust and pragmatic guidance on the entire process.
Research Methods for Business Students introduces a range of features, including a glossary of terms, case studies and articles, and...
Research Methods for Business Students introduces a range of features, including a glossary of terms, case studies and articles, and...
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Klappentext zu „Research Methods for Business Students “
Support your students' research project with robust and pragmatic guidance on the entire process.Research Methods for Business Students introduces a range of features, including a glossary of terms, case studies and articles, and self-study prompts that will encourage your students to apply what they have learned to their own research project.
Inhaltsverzeichnis zu „Research Methods for Business Students “
Brief Contents- Research, reflective diaries and the purpose of this book
- Generating a research idea and developing your research proposal
- Critically reviewing the literature
- Understanding research philosophy and approaches to theory development
- Formulating the research design
- Negotiating access and research ethics
- Selecting samples
- Obtaining and evaluating secondary data
- Collecting primary data using observation
- Collecting primary data using interviews and diaries
- Collecting primary data using questionnaires
- Analysing data quantitatively
- Analysing data qualitatively
- Writing and presenting the project report
- Appendix 1: Systems of referencing
- Appendix 2: Calculating the minimum sample size
- Appendix 3: Guidelines for non-discriminatory language
Autoren-Porträt von Mark Saunders, Philip Lewis, Adrian Thornhill
Mark NK Saunders is Professor of Business Research Methods and Director of Global Engagement at Birmingham Business School, University of Birmingham.Philip Lewis was a Principal Lecturer at the University of Gloucestershire.
Adrian Thornhill was a Head of the Department at the University of Gloucestershire.
Bibliographische Angaben
- Autoren: Mark Saunders , Philip Lewis , Adrian Thornhill
- 2023, 9. Auflage, 888 Seiten, Masse: 19,4 x 26,4 cm, Kartoniert (TB), Englisch
- Verlag: Prentice Hall
- ISBN-10: 1292402725
- ISBN-13: 9781292402727
- Erscheinungsdatum: 21.03.2023
Sprache:
Englisch
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