Putting Purpose Into Practice

• Part I


• 1: Colin Mayer and Bruno Roche: Introduction


• 2: Colin Mayer and Bruno Roche: Overview


• Part II


• 3: Martyn Percy: Bread And Honey: Social Flourishing, Mutuality, and Economics


• 4: Jay Jakub: Roots of the Economics Of Mutuality


• 5: Catherine Dolan, Bojan Angelov, and Paul Gilbert: The Meaning of Mutuality


• 6: Alastair Colin-Jones and Sudhir Rama Murthy: Mutuality and Concepts of Responsible Business


• 7: Sylvain Remy, Julie Kolokotsa, Jan Ondrus, Yassine El Ouarzazi, and Nicolas Glady: Purposeful Ecosystem Orchestration


• 8: Yassine El Ouarzazi: Ecosystem Orchestration in Practice


• 9: Sudhir Rama Murthy and Alastair Colin-Jones: Creating Cross-Sector Partnerships


• 10: Francesco Cordaro, Alain Desdoigts, Justus von Geibler, and Claudia Senik: Measuring Non-Financial Forms of Capital


• 11: Marcel Fafchamps: Building Social Capital


• 12: Claudia Senik: Wellbeing at Work as Human Capital


• 13: Richard Barker: Accounting for Natural Capital


• 14: Robert Eccles and François Laurent: Implementing a Mutual Profit-And-Loss


• 15: Robert Eccles and Judith Stroehle: The Impact of Mutual Profit on Business Behaviour


• 16: Muhammad Meki, Kate Roll, and Simon Quinn: Mutuality and The Potential of Microequity


• 17: Jonathan Michie: The Impact of Mutuality on Ownership


• 18: Helen Campbell Pickford: The Influence of Large Investment Funds


• 19: Andreas G. F. Hoepner and Qian Li: The Impact of NGO Activism


• Part III


• 20: Alastair Colin-Jones, Alexandra Berreby, Caroline Sorlin, Hannah Radvan, and Justine Esta Ellis: Bel Group: Harnessing the Power of an Informal Distribution Network

Colin Mayer is the Peter Moores Professor of Management Studies at the Saïd Business School, University of Oxford. He is a Professorial Fellow of Wadham College, Oxford and an Honorary Fellow of Oriel College and St Anne's College, Oxford. He is a Fellow of the British Academy and the European Corporate Governance Institute. He is a member of the UK Government Natural Capital Committee and the Board of Trustees of the Oxford Playhouse. He was appointed Commander of the Order of the British Empire (CBE) in the 2017 New Year Honours for services to business education and the administration of justice in the economic sphere.


Bruno Roche is the founder and leader of the Economics of Mutuality initiative, a new school of thought and disruptive model for economic performance. He is the former Chief Economist of Mars, Incorporated and Managing Director of the Mars internal think tank 'Catalyst,' which has been the laboratory for developing, testing, and incubating the Economics of Mutuality since late-2006. He co-created the Economics of Mutuality Laboratory at the Saïd Business School, University of Oxford in 2014 and at the China-Europe International Business School (CEIBS) in 2019. In 2020, with the support of Mars, Incorporated, he co-founded the Economics of Mutuality Foundation, a public interest not-for-profit with the purpose to share and further develop the Economics of Mutuality with like-purposed organizations (in business, finance, and management schools).