Psychology in Economics and Business
An Introduction to Economic Psychology
(Sprache: Englisch)
This book is targeted at students of economics and business administration and presents the state of the art in behavioral economics and economic psychology and their applications to economics and business. It discusses economic psychological themes,...
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Klappentext zu „Psychology in Economics and Business “
This book is targeted at students of economics and business administration and presents the state of the art in behavioral economics and economic psychology and their applications to economics and business. It discusses economic psychological themes, information processing, and applications in fields including entrepreneurial behavior, perceptions of price, risk, inflation and economic activities, and economic socialization.
Inhaltsverzeichnis zu „Psychology in Economics and Business “
Preface. 1. Introduction; W. Fred van Raaij. Part I: An Economic Psychological Paradigm. 2. Economics and Psychology. 3. Motivation and Personality. 4. Perception. 5. Learning. 6. Attitude. 7. Limited Information Processing. 8. Economic Expectations and Investment Behavior. 9. Emotions. 10. Well-Being. Part II: Information Processing in a Wider Sense. 11. Cognitive Consistency. 12. Rationality. 13. Choice under Uncertainty. 14. Game Theory. 15. Negotiation. 16. Economic Psychological Methods. 17. Conclusions. Questions. Glossary. References. Author Index. Subject Index.
Bibliographische Angaben
- Autor: Gerrit Antonides
- 2nd, revidierte ed. 1996, 446 Seiten, Masse: 16 x 24,1 cm, Gebunden, Englisch
- Verlag: Springer Netherlands
- ISBN-10: 0792341074
- ISBN-13: 9780792341079
- Erscheinungsdatum: 30.09.1996
Sprache:
Englisch
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