Platform Revolution
How Networked Markets Are Transforming the Economy and How to Make Them Work for You
(Sprache: Englisch)
Platform Revolution delivers the first comprehensive analysis of how platforms use technology to match producers and consumers in a multi-sided marketplace, unlocking hidden resources and creating new forms of value. In cases as diverse as shoes, spices,...
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Platform Revolution delivers the first comprehensive analysis of how platforms use technology to match producers and consumers in a multi-sided marketplace, unlocking hidden resources and creating new forms of value. In cases as diverse as shoes, spices, dating, energy, home appliances and education, this book is the essential guide to unlocking the potential of an economic landscape transformed.
Klappentext zu „Platform Revolution “
Facebook, PayPal, Alibaba, Uber-these companies have upended entire industries by harnessing a single phenomenon: the platform business model. Platform Revolution delivers the first comprehensive analysis of how platforms match producers and consumers in a multi-sided marketplace, unlocking hidden resources and creating new forms of value. Platform Revolution explores the what, how and why of this revolution and provides the first "owner's manual" for creating a platform marketplace. It provides the essential guide to unlocking the potential of an economic landscape transformed.
Autoren-Porträt von Geoffrey G. Parker, Van Alstyne Marshall W., Sangeet P. Choudary
Geoffrey Parker is a professor of engineering at Dartmouth College and a visiting scholar and research fellow at the MIT Initiative for the Digital Economy. Before joining academia, he held positions in engineering and finance at General Electric. He has made significant contributions to the economics of network effects as co-developer of the theory of two-sided networks. Parker's work has been supported by the Department of Energy, the National Science Foundation, and numerous corporations. Parker advises senior leaders in government and business and is a frequent speaker at conferences and industry events. He received his BS from Princeton and his MS and PhD from MIT.
Bibliographische Angaben
- Autoren: Geoffrey G. Parker , Van Alstyne Marshall W. , Sangeet P. Choudary
- 2017, 352 Seiten, Masse: 13,6 x 20,8 cm, Kartoniert (TB), Englisch
- Verlag: Norton
- ISBN-10: 0393354350
- ISBN-13: 9780393354355
- Erscheinungsdatum: 10.10.2017
Sprache:
Englisch
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