Music Management, Marketing and PR
(Sprache: Englisch)
A guide to the study and practice of the music industries in the 21st century. Tying academic research to industry insight, it helps students understand the range of roles and institutions they need to know in order to manage artists and to promote and sell music.
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A guide to the study and practice of the music industries in the 21st century. Tying academic research to industry insight, it helps students understand the range of roles and institutions they need to know in order to manage artists and to promote and sell music.
Klappentext zu „Music Management, Marketing and PR “
A guide to the study and practice of the music industries in the 21st century. Tying academic research to industry insight, it helps students understand the range of roles and institutions they need to know in order to manage artists and to promote and sell music.
Inhaltsverzeichnis zu „Music Management, Marketing and PR “
Introduction: Industry Overview and Theoretical ApproachesGetting Started: Building Teams and Understanding Management Functions
Artist Development Strategies
Creating a Buzz
Music Marketing
Public Relations and Promotion
Online Music: Media Platforms, Music Streaming and Music Recommendation
Concerts and Festivals
Branding and Sponsorship
Copyright, Funding and Revenue Streams
Beyond the Music: Well-Being and Equality
Conclusion
Autoren-Porträt von Chris Anderton, James Hannam, Johnny Hopkins
Dr Chris Anderton is Associate Professor in Cultural Economy at Solent University, Southampton, UK. His research interests focus on the music industries, music culture and music history. He is author or co-editor of several books including Understanding the Music Industries (2013), Music Festivals in the UK. Beyond the Carnivalesque (2019), and the forthcoming books Media Narratives in Popular Music and Researching Live Music: Gigs, Tours, Concerts and Festivals. He has also guest edited issues of the academic journals Rock Music Studies and Arts & the Market, and published in numerous other edited collections and journals.
Bibliographische Angaben
- Autoren: Chris Anderton , James Hannam , Johnny Hopkins
- 2022, 240 Seiten, Masse: 17 x 24,4 cm, Kartoniert (TB), Englisch
- Verlag: SAGE Publications
- ISBN-10: 1526497387
- ISBN-13: 9781526497383
- Erscheinungsdatum: 31.03.2022
Sprache:
Englisch
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