Machine, Platform, Crowd
Harnessing Our Digital Future
(Sprache: Englisch)
A user's guide to the digital economy from the authors of The Second Machine Age (ISBN 978 0 393 35064 7).
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A user's guide to the digital economy from the authors of The Second Machine Age (ISBN 978 0 393 35064 7).
Klappentext zu „Machine, Platform, Crowd “
We live in strange times. A machine plays the strategy game Go better than any human; upstarts like Apple and Google destroy industry stalwarts such as Nokia; ideas from the crowd are repeatedly more innovative than those from corporate research laboratories. Andrew McAfee and Erik Brynjolfsson know what it takes to master this digital-powered shift: we must rethink the integration of minds and machines, of products and platforms, and of the core and the crowd. The balance now favours the second element of the pair, with massive implications for how we run our companies and live our lives. McAfee and Brynjolfsson deliver a penetrating analysis of a new world and a toolkit for thriving in it. For start-ups and established businesses or for anyone interested in the future, Machine, Platform, Crowd is essential reading.
Autoren-Porträt von Andrew McAfee, Erik Brynjolfsson
Andrew McAfee is the co-director of the MIT Initiative on the Digital Economy and co-author of the best-selling The Second Machine Age and Machine, Platform, Crowd: Harnessing Our Digital Future. He and co-author Erik Brynjolfsson are the only people named to both the Thinkers 50 list of the world's top management thinkers and the Politico 50 group of people transforming American politics.
Bibliographische Angaben
- Autoren: Andrew McAfee , Erik Brynjolfsson
- 2018, 416 Seiten, Masse: 14,1 x 20,8 cm, Kartoniert (TB), Englisch
- Verlag: Norton
- ISBN-10: 039335606X
- ISBN-13: 9780393356069
- Erscheinungsdatum: 16.10.2018
Sprache:
Englisch
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