LIDL's implementation of discount supermarkets in Sweden
(Sprache: Englisch)
Seminar paper from the year 2004 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,9 (B+), Anglia Ruskin University (Ashcroft International Business School), language: English, abstract: This work provides an exemplified...
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Seminar paper from the year 2004 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,9 (B+), Anglia Ruskin University (Ashcroft International Business School), language: English, abstract: This work provides an exemplified analysis of a company's internationalisation. The chosen example is a possible implementation of LIDL discount supermarkets in Sweden. The analysis encompasses an investigation of the external environment (PEST), a risk assessment and a consideration of market entry strategies. Furthermore it adds an identification of implications for the marketing mix and implications for organisational resources and management.
Bibliographische Angaben
- Autor: Hauke Barschel
- 1. Auflage, 28 Seiten, Masse: 14,8 x 21 cm, Kartoniert (TB), Englisch
- Verlag: GRIN Verlag
- ISBN-10: 3638649733
- ISBN-13: 9783638649735
- Erscheinungsdatum: 19.07.2007
Sprache:
Englisch
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