Library Management and Marketing in a Multicutural World
Proceedings of the 2006 IFLA Management and Marketing Section, Shanghai, 16-17 August 2006
(Sprache: Englisch)
The International Federation of Library Associations and Institutions (IFLA) is the leading international body representing the interests of library and information services and their users. It is the global voice of the information profession.
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The International Federation of Library Associations and Institutions (IFLA) is the leading international body representing the interests of library and information services and their users. It is the global voice of the information profession.
The series IFLA Publications deals with many of the means through which libraries, information centres, and information professionals worldwide can formulate their goals, exert their influence as a group, protect their interests, and find solutions to global problems.
Klappentext zu „Library Management and Marketing in a Multicutural World “
The papers collected in this volume were presented at the conference entitled "Library Management and Marketing in a Multicultural World" in Shanghai, China from August 16-17, 2006, held under the auspices of the Marketing and Management Section of the International Federation of Library Associations (IFLA). This book addresses some of the latest developments in the marketing and management of libraries worldwide, recognizing the challenges to meet local needs in a global, information society. The authors used different approaches to identify trends, opportunities and needs as well as effectiveness and assessment in countries ranging from Australia, Belgium, China, Denmark, Greece, India, Pakistan, Spain, the United States and elsewhere throughout the world.
Several authors describe successful programs designed to promote libraries within a community, nation, or academic community. Others report on trends and changes taking place within the user community and present case studies on the response of libraries to meet challenges and opportunities - through marketing and management.
Bibliographische Angaben
- 2007, XVI, 366 Seiten, Masse: 15 x 21 cm, Gebunden, Englisch
- Herausgegeben: James L. Mullins
- Verlag: De Gruyter Saur
- ISBN-10: 3598220324
- ISBN-13: 9783598220326
Sprache:
Englisch
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