Leveraging Mobile Media
Cross-Media Strategy and Innovation Policy for Mobile Media Communication
(Sprache: Englisch)
Mobile communications and next generation wireless networks emerge as new distribution channels for the media. This development offers exciting new opportunities for media companies: the mobile communication system creates new usage contexts for media...
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Klappentext zu „Leveraging Mobile Media “
Mobile communications and next generation wireless networks emerge as new distribution channels for the media. This development offers exciting new opportunities for media companies: the mobile communication system creates new usage contexts for media content and services; the social use of mobile communications suggests that identity representation in social networks, impulsive access to trusted media brands, and micro-coordination emerge as new sources of value creation in the media industries. In the light of this background, this book takes two different viewpoints on the development of mobile media: from a competitive strategy point of view it analyzes the extension of cross-media strategies and the emergence of cross-network strategies; from a public policy point of view it develops demands and requirements for an innovation policy that fosters innovation in mobile media markets.
Inhaltsverzeichnis zu „Leveraging Mobile Media “
- Introduction- Incentives, barriers, and drivers for media development under the influence of mobile communications
- The mobile communication system: elements and characteristics
- The social use of the mobile communications system
- Cross-media and cross-network strategies for mobile media
- Innovation policy for mobile media
- Conclusion.
Bibliographische Angaben
- Autor: Valerie Feldmann
- 2005, 2005, 270 Seiten, 17 Abbildungen, Masse: 15,5 x 23,5 cm, Kartoniert (TB), Englisch
- Verlag: Physica-Verlag
- ISBN-10: 3790815756
- ISBN-13: 9783790815757
- Erscheinungsdatum: 24.02.2005
Sprache:
Englisch
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