Jackson, D: Sonic Branding
(Sprache: Englisch)
Brands have become very important as sources of value and as a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands. This book defines a new competitive arena in the creation and...
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Klappentext zu „Jackson, D: Sonic Branding “
Brands have become very important as sources of value and as a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience. This will be a distinctive book and the first in this important new area.
Inhaltsverzeichnis zu „Jackson, D: Sonic Branding “
Introduction New New Thing Brand Experience Sonic Expressions Environment Multimedia Sound-only Music Voice Ambience Internal Communications Managing the Creative Process Business Ethics Deep and Memorable Relationships
Autoren-Porträt von Daniel Jackson
DANIEL JACKSON is the Founder and Managing Director of Sonicbrand Ltd, a leading and pioneering company in sonic branding. He has worked in media planning and written articles on sonic branding.
Bibliographische Angaben
- Autor: Daniel Jackson
- 256 Seiten, Masse: 16,1 x 24,1 cm, Gebunden, Englisch
- Verlag: Palgrave Macmillan
- ISBN-10: 1403905193
- ISBN-13: 9781403905192
- Erscheinungsdatum: 06.10.2003
Sprache:
Englisch
Rezension zu „Jackson, D: Sonic Branding “
'Defines a new competitive area in the creation and development of brand-sound. I actually believe this may be the first book on the subject.' - Keith Clack, The Bookseller
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