Internationalization of Business
Cases on Strategy Formulation and Implementation
(Sprache: Englisch)
This book illustrates the various facets of internationalization in managerial practice, starting with a strategic outline of the many options firms have when formulating internationalization strategies. Designed as a textbook for Bachelor, Master and MBA...
Jetzt vorbestellen
versandkostenfrei
Buch (Gebunden)
Fr. 153.50
inkl. MwSt.
- Kreditkarte, Paypal, Rechnungskauf
- 30 Tage Widerrufsrecht
Produktdetails
Produktinformationen zu „Internationalization of Business “
Klappentext zu „Internationalization of Business “
This book illustrates the various facets of internationalization in managerial practice, starting with a strategic outline of the many options firms have when formulating internationalization strategies. Designed as a textbook for Bachelor, Master and MBA classrooms, the core of the book consists of six case studies on firms from diverse industries, such as sporting goods, aviation, grocery discount, motorcycle, computer and IT, and fast-food. The cases present a variety of ways of entering and operating in foreign markets, such as export, franchising, joint ventures, strategic alliances, greenfield-investments, acquisitions and mergers. In addition to market entry strategies, the cases provide readers, educators and students with insights into target market strategies, timing strategies, allocation strategies and coordination strategies of well-known companies.Inhaltsverzeichnis zu „Internationalization of Business “
Strategies of Internationalization: An Overview.- Adidas & Reebok: Is Acquiring Easier than Integrating?.- Airbus: Managing the Legacy of a Complex International Merger.- Aldi & Lidl: From Germany to the Rest of the World.- KTM & Bajaj: An Austrian-Indian Partnership in the Motorcycle Industry.- Lenovo: From Chinese Origins to a Global Player.- McDonald's: Is the Fast Food Icon Reaching the Limits of Growth?
Autoren-Porträt
Stefan Schmid is Professor of International Management and Strategic Management at ESCP Europe Business School in Berlin, Germany. He has published widely on internationalization of firms and is one of the leading experts in the field.
Bibliographische Angaben
- 2019, 1st ed. 2018, VII, 171 Seiten, 7 farbige Abbildungen, Masse: 16 x 24,1 cm, Gebunden, Englisch
- Herausgegeben: Stefan Schmid
- Verlag: Springer, Berlin
- ISBN-10: 3319740881
- ISBN-13: 9783319740881
- Erscheinungsdatum: 12.01.2019
Sprache:
Englisch
Kommentar zu "Internationalization of Business"
0 Gebrauchte Artikel zu „Internationalization of Business“
| Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
|---|
Schreiben Sie einen Kommentar zu "Internationalization of Business".
Kommentar verfassen