Individual Goal Hierarchies as Antecedents of Market Structure
Diss.
(Sprache: Englisch)
Based on the notion that consumers are self-regulating, volitional decision makers and capable of regulating their behavior according to their goals, Marcel Paulssen develops a self-regulatory model of consideration set formation.
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Based on the notion that consumers are self-regulating, volitional decision makers and capable of regulating their behavior according to their goals, Marcel Paulssen develops a self-regulatory model of consideration set formation.
Inhaltsverzeichnis zu „Individual Goal Hierarchies as Antecedents of Market Structure “
From the contents: The consideration set - Categorization processes - Goal constructs - Self concept, values - Consideration set formation as a goal-derived categorization process - Marketing structuring with the self-regulatory model of consideration set formation - Modelling different goal levels - Modelling market structures with consideration sets
Autoren-Porträt von Marcel Paulssen
Dr. Marcel Paulssen promovierte bei Prof. Dr. Trommsdorff am Lehrstuhl für Marketing der TU Berlin und war Research Fellow von Prof. Dr. Bagozzi an der University of Michigan Business School. Er ist heute als Wissenschaftler im Bereich Märkte und Marktentwicklungen bei der DaimlerChryslerAG tätig.
Bibliographische Angaben
- Autor: Marcel Paulssen
- 2000, 2000, XIV, 266 Seiten, Masse: 14,8 x 21 cm, Kartoniert (TB), Englisch
- Verlag: Deutscher Universitätsverlag
- ISBN-10: 3824472228
- ISBN-13: 9783824472222
- Erscheinungsdatum: 28.07.2000
Sprache:
Englisch
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