Familienunternehmen und KMU / Signaling Family Firm Identity
Familiy Firm Identification and its Effects on Job Seekers' Perceptions about a Potential Employer
(Sprache: Englisch)
Sandra Wolf develops a better understanding of the importance of clearly communicating family influence. She examines the efficacy of brand elements that signal family influence and that help external stakeholders to identify a family firm. An experiment...
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Sandra Wolf develops a better understanding of the importance of clearly communicating family influence. She examines the efficacy of brand elements that signal family influence and that help external stakeholders to identify a family firm. An experiment with 543 students in Germany and Switzerland is carried out to empirically test the derived hypothesis. The results highlight two important findings. Firstly, the importance of a family firm tagline as well as the family name as brand elements are able to signal "family firm" and this helps potential employees to immediately categorize the potential employer. Secondly, a positive relationship between the identification of a family firm and applicant attraction was confirmed as to that the relationship is serially mediated by perceived brand authenticity and perceived benevolence.Inhaltsverzeichnis zu „Familienunternehmen und KMU / Signaling Family Firm Identity “
Exploring the Effects of Brand Elements on Signaling and Identifying Family Firm Identity.- Family Firm Identity as a Signal to Influence Perceived Trustworthiness in Initial Recruitment Processes. Autoren-Porträt von Sandra Wolf
Dr. Sandra Wolf wrote her dissertation under the supervision of Prof. Dr. Andreas Hack at the Witten Institute for Family Business (WIFU) at Witten/Herdecke University.Bibliographische Angaben
- Autor: Sandra Wolf
- 2018, 1st ed. 2018, XVIII, 163 Seiten, Masse: 14,7 x 20,3 cm, Kartoniert (TB), Englisch
- Verlag: Springer, Berlin
- ISBN-10: 3658206713
- ISBN-13: 9783658206710
Sprache:
Englisch
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