Essentials of Marketing
(Sprache: Englisch)
A thorough insight into the core marketing concepts using real-life examples.
Essentials of Marketing, 8th edition, by Martin and Blythe offers the most up-to-date critical perspectives on traditional marketing theories as well as...
Essentials of Marketing, 8th edition, by Martin and Blythe offers the most up-to-date critical perspectives on traditional marketing theories as well as...
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Klappentext zu „Essentials of Marketing “
A thorough insight into the core marketing concepts using real-life examples. Essentials of Marketing, 8th edition, by Martin and Blythe offers the most up-to-date critical perspectives on traditional marketing theories as well as contemporary concepts, using recent global examples, case studies and activities based on real-life issues.
Inhaltsverzeichnis zu „Essentials of Marketing “
- What do marketers do?
- The marketing environment
- Consumer and buyer behaviour
- Segmentation, targeting and positioning
- Market research
- Products, branding and packaging
- Pricing strategies
- Distribution
- Marketing communications and promotional tools
- Marketing planning, implementation and control
- Services marketing
- Sustainable marketing
Autoren-Porträt von Jane Martin, Jim Blythe
Jane Martin is a senior lecturer in marketing and Marketing Programme Leader at the University of Chester. She has taught in universities in the UK and China and has previously been a company director and worked in business-to-business marketing. She has also been a member of the Chartered Institute of Marketing for a number of years.Professor Jim Blythe is the author of 18 textbooks and over 50 journal articles. A former sales manager and marketing consultant, he has taught at universities in the UK, France, Germany, Japan and Zambia. He is widely travelled and holds a private pilot's licence.
Bibliographische Angaben
- Autoren: Jane Martin , Jim Blythe
- 2023, 8. Auflage, 384 Seiten, Masse: 19,4 x 26,2 cm, Kartoniert (TB), Englisch
- Verlag: Pearson
- ISBN-10: 1292429534
- ISBN-13: 9781292429533
- Erscheinungsdatum: 24.02.2023
Sprache:
Englisch
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