Entrepreneurship: Successfully Launching New Ventures [Global Edition]

Preface




PART 1: Decision to Become an Entrepreneur

1. Introduction to Entrepreneurship

PART 2: Developing Successful Business Ideas 3. Feasibility Analysis

4. Developing an Effective Business Model

5. Industry and Competitor Analysis

6. Writing a Business Plan

PART 3: Moving from an Idea to an Entrepreneurial Firm

7. Preparing the Proper Ethical and Legal Foundation

8. Assessing a New Venture's Financial Strength and Viability

9. Building a New-Venture Team

10. Getting Financing or Funding

PART 4: Managing and Growing an Entrepreneurial Firm

11. Unique Marketing Issues

12. The Importance of Intellectual Property

13. Preparing for and Evaluating the Challenges of Growth

14. Strategies for Firm Growth

15. Franchising





Glossary

Name Index

Company Index

Subject Index

Bruce R. Barringer holds the Johnny D. Pope Entrepreneurship Chair in the Department of Entrepreneurship at Oklahoma State University. He earned his PhD from the University of Missouri and his MBA from Iowa State University. His research interests include feasibility analysis, firm growth, corporate entrepreneurship, and the impact of interorganizational relationships on business organizations. Over the years, he has worked with a number of technology-based incubators and student-led entrepreneurship activities and clubs. He serves on the editorial review board of Entrepreneurship Theory and Practice and Journal of Small Business Management. His work has been published in Strategic Management Journal, Journal of Management, Journal of Business Venturing, Journal of Small Business Management, Journal of Developmental Entrepreneurship, and Quality Management Journal. Bruce’s outside interests include running, trail biking, and swimming.

Ireland R. Duane is a University Distinguished Professor and holds the Conn Chair in New Ventures Leadership in the Mays Business School, Texas A&M University. Previously, he served on the faculties at University of Richmond, Baylor University, and Oklahoma State University. His research interests include strategic entrepreneurship, corporate entrepreneurship, strategic alliances, and effectively managing organizational resources. Duane’s research has been published in journals such as Academy of Management Journal, Academy of Management Review, Academy of Management Executive, Strategic Management Journal, Administrative Science Quarterly, Journal of Management, Journal of Business Venturing, Entrepreneurship Theory and Practice, and Strategic Entrepreneurship Journal among others. He is a co-author of both scholarly books and textbooks, including best-selling strategic management texts. Along with Dr. Mike Morris (Syracuse University), Duane serves as a co-editor for the Prentice Hall