Diskursdynamiken
Metaphorische Muster zum Diskursobjekt Virus
The series Sprache und Wissen ["Language and Knowledge"] is a publication platform for high-quality papers on German linguistics with interdisciplinary focus. The series takes on current trends in the scientific community from a linguistic perspective in...
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The series Sprache und Wissen ["Language and Knowledge"] is a publication platform for high-quality papers on German linguistics with interdisciplinary focus. The series takes on current trends in the scientific community from a linguistic perspective in order to show how general and expert knowledge are made possible through language and gain perspective through it. The linguistic treatment of discursive knowledge formats aims to advance the field of linguistics and other sciences interested in language in an innovative way. The series presents papers with semantic, pragmatic, and syntactic approaches from the perspective of variety-specific as well as text- and discourse-linguistic cognitive interest. The series welcomes monographs as well as systematically-structured anthologies and conference proceedings.
Klappentext zu „Diskursdynamiken “
This study seeks to develop a foundation for a theory of meaning that views linguistic innovation and discursive dynamics as the normal state of affairs. It integrates systems and behavioral theory, identifying discourses as the loci of change in linguistic meaning. An analysis of multi-code metaphors makes plausible the discursive sensitivity of images in advertisements and leads to a proposal for a multicodal expansion of discourse analysis.
Autoren-Porträt von Eva Gredel
Eva Gredel, Universität Mannheim.
Bibliographische Angaben
- Autor: Eva Gredel
- 2014, XV, 269 Seiten, 100 Schwarz-Weiss-Abbildungen, Masse: 16 x 23,6 cm, Gebunden, Deutsch
- Verlag: De Gruyter
- ISBN-10: 3110372258
- ISBN-13: 9783110372250
- Erscheinungsdatum: 19.08.2014
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