Digitalization, Technology and Global Business

1 Introduction 

1.1 Motivation 

1.2 Context 

1.3 Rationale, Definitions, and Structure 

References 

2 The Digital Economy and International Business, an Historical Perspective 

2.1 Introduction 

2.2 Internationalization Theories and the Digital Economy 

Antecedents of Mainstream Theories 

Emerging Markets Multinationals 

Digitalization and Internationalization Theories 

2.3 Concluding Remarks 

References 

3 Internationalization, Digitalization, and Exponential Growth 

3.1 Introduction 

3.2 Digitalization and the Uppsala Model

3.3 Digitalization and OLI

3.4 Digitalization and LLL

3.5 Discussion and Application

3.6 Concluding Remarks

References

4 Platforms and International Business 

4.1 Introduction 

4.2 The Role of Digital Platforms in International Business 

4.3 The Role of Digital Platforms in the International Expansion of SMEs 

4.4 Application and Discussion 

4.5 Concluding Remarks References



5 Artificial Intelligence and International Business 

5.1 Introduction 

5.2 The Impact of Artificial Intelligence in the Business Environment and in Society 

5.3 The Impact of AI in the International Business Environment 

5.4 Challenges and the Future of AI in the International Business Environment 5.5 Application and Discussion 



5.6 Concluding Remarks 

References

6 Data Management and Regulations for International Business 

6.1 Introduction 

6.2 Data Flows and Regulations. Directions Towards Global Rulemaking?

6.3 Application and Discussion 

6.4 Concluding Remarks 

References

7 Conclusions, Challenges, and Trends

7.1 Recap 

7.2 What's Next?

References

Gaston Fornes is Director of Executive Education and Lifelong Learning at the University of Bristol Business School, UK. He received a PhD from the University of Bath, UK, and is Principal Fellow of the Higher Education Academy.

Maria Altamira is Director of Academic Quality and International Partnerships at UBI Business School, Belgium. She received her PhD from the University of Warwick, UK and is Senior Fellow of the Higher Education Academy.