Developments in Marketing Science: Proceedings of the Academy of Marketing Science / Marketing Horizons: A 1980's Perspective
Proceedings of the 1980 Academy of Marketing Science (AMS) Annual Conference
(Sprache: Englisch)
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community...
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Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.This volume includes the full proceedings from the 1980 Academy of Marketing Science (AMS) Annual Conference held in Dallas, Texas, entitled Marketing Horizons: A 1980's Perspective.
Inhaltsverzeichnis zu „Developments in Marketing Science: Proceedings of the Academy of Marketing Science / Marketing Horizons: A 1980's Perspective “
Automotive Impact on Market Behavior.- Consumer Behavior.- Industrial Marketing.- International Marketing.- Marketing Education.- Marketing Management.- Marketing Research.- Promotion.- Public Policy.- Quantitative Marketing.- Research in Progress.- Workshop.- Miscellaneous.
Bibliographische Angaben
- 2014, 2015, XVII, 368 Seiten, Masse: 21,9 x 28,5 cm, Gebunden, Englisch
- Herausgegeben: Venkatakrishna V. Bellur
- Verlag: Springer, Berlin
- ISBN-10: 3319109650
- ISBN-13: 9783319109657
Sprache:
Englisch
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