Data Strategy
How to Profit from a World of Big Data, Analytics and Artificial Intelligence
(Sprache: Englisch)
Master the skills and tools needed to leverage data, create a data-driven strategy and gain the competitive advantage.
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Produktinformationen zu „Data Strategy “
Master the skills and tools needed to leverage data, create a data-driven strategy and gain the competitive advantage.
Klappentext zu „Data Strategy “
Master the skills and tools needed to leverage data, create a data-driven strategy and gain the competitive advantage.
Inhaltsverzeichnis zu „Data Strategy “
Chapter - 01: Introduction - Why every business is now a data business; Chapter - 02: Use cases for data; Chapter - 03: Using data to improve your business decisions; Chapter - 04: Using data to understand your customers; Chapter - 05: Using data to create more intelligent services; Chapter - 06: Using data to make more intelligent products; Chapter - 07: Using data to improve your business processes; Chapter - 08: Monetizing your data; Chapter - 09: Defining your data use cases; Chapter - 10: Sourcing and collecting data; Chapter - 11: Data governance, ethics and trust; Chapter - 12: Turning data into insights; Chapter - 13: Creating a technology and data infrastructure; Chapter - 14: Building data competencies in your organization; Chapter - 15: Executing and revisiting your data strategy; Chapter - 16: Looking ahead
Autoren-Porträt von Bernard Marr
Bernard Marr
Bibliographische Angaben
- Autor: Bernard Marr
- 2021, 2. Aufl., 272 Seiten, Masse: 15,5 x 23 cm, Kartoniert (TB), Englisch
- Verlag: Kogan Page
- ISBN-10: 1398602582
- ISBN-13: 9781398602588
- Erscheinungsdatum: 04.10.2021
Sprache:
Englisch
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