Data Is Everybody's Business
The Fundamentals of Data Monetization
(Sprache: Englisch)
"A guide for business leaders to understand the capabilities and strategies necessary to make money from their data"--
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Klappentext zu „Data Is Everybody's Business “
"A guide for business leaders to understand the capabilities and strategies necessary to make money from their data"--
Inhaltsverzeichnis zu „Data Is Everybody's Business “
Series Foreword viiForeword ix
Introduction: Data Is Everybody's Business 1
1 Data Monetization 9
2 Data Monetization Capabilities 25
3 Improving with Data 47
4 Wrapping with Data 67
5 Selling Information Solutions 91
6 Creating a Data Democracy 113
7 Data Monetization Strategy 129
8 Monetizing Your Data 147
Appendix: The Capability Assessment Worksheet 155
Acknowledgments 165
Notes 173
Index 185
Autoren-Porträt von Barbara H. Wixom, Cynthia M. Beath, Leslie Owens
Barbara H. Wixom is Principal Research Scientist at the MIT Sloan Center for Information Systems Research (MIT CISR), founder of the MIT CISR Data Research Advisory Board, and faculty director for the MIT Sloan online short course Data Monetization Strategy.Cynthia M. Beath is Professor Emerita at the McCombs School of Business, University of Texas at Austin. Before embarking on her academic career, she worked in private industry in several information systems development and consulting positions.
Leslie Owens is the former Executive Director of MIT CISR and Senior Lecturer at the MIT Sloan School of Management. Previously she was Vice President and Research Director at Forrester Research, and a manager at Abbott.
Bibliographische Angaben
- Autoren: Barbara H. Wixom , Cynthia M. Beath , Leslie Owens
- 2023, X, 190 Seiten, 25 Schwarz-Weiss-Abbildungen, Masse: 16,3 x 23 cm, Gebunden, Englisch
- Verlag: The MIT Press
- ISBN-10: 0262048213
- ISBN-13: 9780262048217
- Erscheinungsdatum: 26.09.2023
Sprache:
Englisch
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