Corporate Social Responsibility Overload? Intention, Abuse, Misinterpretation of CSR from the Companies and the Consumers Point of View
(Sprache: Englisch)
More recent incidents and scandals such as Sweatshops by different sports equipment and electronic devices producers and finally the financial crisis which made the headlines among many others, which did not make it to the front page, have forced companies...
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More recent incidents and scandals such as Sweatshops by different sports equipment and electronic devices producers and finally the financial crisis which made the headlines among many others, which did not make it to the front page, have forced companies to consider CSR way more than in the past. But also other issues such as climate change and global warming, human rights situation and terrorism affect how companies conduct their strategies and operational practices today. Almost every large corporation in the western world makes some effort to communicate how it is committed to social issues that lie beyond its basic profit objectives even in controversial industries such as the tobacco and petroleum industry. The industries claim to produce healthier food more fuel-efficient vehicles, conserve energy and other resources in their operations to make the world a better place. CSR often begins to be wishful thinking to hide the true face of a business. Doubtless what has come to be called responsibility of companies for ecological and social issues besides economic issues is now a sales and branding instrument for many companies. Hence, numerous other companies, also small and medium sized companies are currently asking themselves the questions: Shall we also invest in CSR initiatives? Why should we do that just to do something? Is this still an instrument to gain a competitive advantage? Especially the last question implies the question, if consumers still believe in the basic idea of CSR initiatives, or with the overload of CSR initiatives, if they even show reactance and mistrust against such issues.
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Text Sample:Chapter 1.1, Problem Definition and Relevance of the Topic:
Decades after the end of communism, problems of business ethics in capitalism have become one of the most discussed topics over the last couple of years in Germany as well as internationally. The term and concept of Corporate Social Responsibility (CSR), which generally means that companies voluntarily takeover responsibility for different social, economic, ecological, and culture issues, has gained such popularity among academics and the popular media that it seems to be ubiquitous nowadays. Even though the idea of companies being involved in such issues reaches back to the 19th century, the first scientific discussions took place within the 1930s when E. M. Dodd and Chester Barnard asked about the responsibility of leading employees at major companies. At the same time Theodore Kreps also developed a concept how to measure the social contribution of companies to society. The term Social Responsibility itself was used for the first time in 1953 by Howard Bowen in his work Social Responsibilities of the Businessman .
More recent incidents and scandals such as Nestle Powder Milk , Shell Brent Spar , Enron , Parmalat , Sweatshops by different sports equipment and electronic devices producers and finally the financial crisis which made the headlines among many others, which did not make it to the front page, have forced companies to consider CSR even more. But also other issues such as climate change and global warming, human rights situation and terrorism affect how companies conduct their strategies and operational practices today. It is observable that almost every large corporation in the western world makes some effort to communicate how it is committed to social issues that lie beyond its basic profit objectives. Only a brief glance at the websites of multinational companies is enough to notice that companies of many different industry sectors make much effort to present their corporate
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responsibility initiatives even in controversial industries such as the tobacco and petroleum industry. The industries claim to produce healthier food more fuel-efficient vehicles, conserve energy and other resources in their operations to make the world a better place. In view of this, CSR begins to be wishful thinking or even propaganda to hide the true face of the business. Doubtless what has come to be called corporate social responsibility is now a key-marketing and branding instrument for many companies. Hence, numerous other companies, also small and medium sized companies are currently asking themselves the questions: Shall we also invest in CSR initiatives? Why should we do that just to do something? Is this still an instrument to gain a competitive advantage? Especially the last question implies the question, if consumers still believe in the basic idea of CSR initiatives, or with the overload of CSR initiatives, if they even show reactance and mistrust against such issues.
There are already countless studies and publications about CSR with different related terms and objectives. Most of the empirical studies aim at the relation between CSR-initiatives and profit or brand. For example the study of the University of Würzburg Corporate Social Responsibility in der Marketing und Markenforschung and the work of the Euro-FH Corporate Social Responsibility und wirtschaftlicher Erfolg summarize some of the current empirical studies about these topics with heterogeneous outcomes. The empirical study of Marion Rommelspacher (2012) confirms a relation between CSR and consumer behavior, but does not ask about any reactance on CSR initiatives. In 2010, the study of the Institut für Marken- und Kommunikationsforschung (IMK) of the Justus-Liebieg-University in Giessen directly asked consumers if they would boycott companies which did not take any CSR initiatives. However, the opposite, i.e. consumers reactance to an excess of CSR was not asked for in
There are already countless studies and publications about CSR with different related terms and objectives. Most of the empirical studies aim at the relation between CSR-initiatives and profit or brand. For example the study of the University of Würzburg Corporate Social Responsibility in der Marketing und Markenforschung and the work of the Euro-FH Corporate Social Responsibility und wirtschaftlicher Erfolg summarize some of the current empirical studies about these topics with heterogeneous outcomes. The empirical study of Marion Rommelspacher (2012) confirms a relation between CSR and consumer behavior, but does not ask about any reactance on CSR initiatives. In 2010, the study of the Institut für Marken- und Kommunikationsforschung (IMK) of the Justus-Liebieg-University in Giessen directly asked consumers if they would boycott companies which did not take any CSR initiatives. However, the opposite, i.e. consumers reactance to an excess of CSR was not asked for in
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Bibliographische Angaben
- Autor: Thomas Demmerling
- 2014, Erstauflage, 128 Seiten, 22 Abbildungen, Masse: 15,5 x 22 cm, Kartoniert (TB), Englisch
- Verlag: Anchor Academic Publishing
- ISBN-10: 3954892235
- ISBN-13: 9783954892235
Sprache:
Englisch
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