Business Essentials, Global Edition

PART 1: THE CONTEMPORARY BUSINESS WORLD

1. The US Business Environment
2. Understanding Business Ethics and Social Responsibility
3. Entrepreneurship, New Ventures, and Business Ownership
4. Understanding the Global Context of Business

PART 2: MANAGING THE BUSINESS

Managing the Business

Organizing the Business

Operations Management and Quality

PART 3: PEOPLE IN ORGANIZATIONS

Employee Behavior and Motivation

Leadership and Decision Making

Human Resource Management and Labor Relations

PART 4: PRINCIPLES OF MARKETING: BUILDING RELATIONSHIPS WITH CUSTOMERS FOR COMPETITIVE ADVANTAGE

Marketing Processes and Consumer Behavior

Developing and Pricing Products

Distributing and Promoting Products

PART 5: MANAGING INFORMATION FOR BETTER BUSINESS DECISIONS

Information Technology (IT) for Business

The Role of Accountants and Accounting Information

PART 6: THE FINANCIAL SYSTEM AND ISSUES IN FINANCIAL MANAGEMENT

Understanding Money and the Role of Banking

Managing Business Finances

APPENDICES

• I. Risk Management
• II. The Legal Context of Business
• III. Managing Your Personal Finances
• IV. Unions and Labor Management

About our authors

Ronald J. Ebert is Emeritus Professor at the University of Missouri-Columbia. Professor Ebert’s work has been based on more than 30 years of teaching experience at such schools as Sinclair College, University of Washington, University of Missouri, Lucian Blaga University of Sibiu (Romania), and Consortium International University (Italy). His consulting alliances have included such firms as Mobay Corporation, Kraft Foods, Oscar Mayer, Atlas Powder, and John Deere. He has designed and conducted management development programs for such diverse clients as the American Public Power Association, the US Savings and Loan League, and the Central Missouri Manufacturing Training Consortium.

His experience as a practitioner fostered an advocacy for integrating concepts with best business practices in business education. The 5 business books he has coauthored have been translated into Spanish, Chinese (Simplified), Chinese (Traditional), Malaysian, Bahasa Indonesian, and Romanian languages. Professor Ebert has served as the Editor of the Journal of Operations Management. He is a Past President and Fellow of the Decision Sciences Institute. He has served as consultant and external evaluator for Quantitative Reasoning for Business Studies, an introduction-to-business project sponsored by the National Science Foundation.

Professor Ebert retired from his role as co-author of this book after the publication of its 11th edition, but his imprint and myriad contributions can still be found in many different places throughout the text.

Ricky Griffin joined the faculty at Texas A&M University in 1981. During his career at Texas A&M, he has taught undergraduate and graduate courses in management, organizational behavior, human resource management, and international business. Professor Griffin’s research interests include workplace aggression and violence, organizational security, workplace