Building DIY Websites For Dummies

Introduction 1 Part 1: Getting Started with DIY Websites 7 Chapter 1: From Groundbreaking to Grand Opening: Constructing Your Website Step by Step 9 Chapter 2: Laying Your Website's Foundation 21 Part 2: Creating a Site That People Will Visit 47 Chapter 3: Resonating with Visitors 49 Chapter 4: Nailing SEO Basics: Search Engine Optimization 101 71 Chapter 5: Killing It with Keywords 97 Part 3: Architecting Plans for Your Website 109 Chapter 6: A Place for Everything and Everything in Its Place 111 Chapter 7: Content Scaffold: Supporting Your Website's Information 129 Chapter 8: Preparing Your Site's Content 171 Part 4: Designing and Laying Out Your Website 201 Chapter 9: Deconstructing the Anatomy of Web Pages 203 Chapter 10: Unfurling the Canvas of Design Options 223 Chapter 11: Generating Leads from Your Website 251 Part 5: Going Live and Measuring Results 271 Chapter 12: Optimizing Each Page for Search (On-Page Optimization) 273 Chapter 13: Ribbon-Cutting in Cyberspace: Your Website's Grand Opening 285 Chapter 14: Securing Your Website 299 Chapter 15: Keeping Up with the Joneses: Measuring What You Built and Making It Better 309 Part 6: The Part of Tens 329 Chapter 16: The Ten Commandments of Building a Successful Website 331 Chapter 17: Ten Rookie Mistakes to Avoid 341 Index 351

Jennifer DeRosa is the founder of Toto Coaching, which walks the DIY website builder through the process of building a website from start to finish. Jennifer has been building websites since 1994. She formed her web development agency in 2001, growing it into a successful website development agency over two decades.