Back to the Future: Using Marketing Basics to Provide Customer Value

Abstract.- Perspective-Taking and Persuasiveness of Charity Advertising Appeals: An Abstract.- An Abstract: Political Ideology of Donors and Attribution Messages in Charity Advertising.- Cause-Related Marketing from the Nonprofit's Perspective: An International Comparison: An Abstract.- Developing a Scale to Measure Brand-Evoked Nostalgia in Belgium and the United States: An Abstract.- Style of Thinking as Moderator of Drivers of Consumer Brand Identification: An Abstract.- Does COO Still Matter? An Examination of Country of Origin Effects on Purchase Intentions under Recall Circumstances: An Abstract.- Managing Customer Reactions to Brand Deletion: An Abstract.- The Influence of Chief Executive Officers' Regulatory Foci on Firms' Advertising, R&D, and Corporate Social Responsibility: An Abstract.- The Mechanisms of Punishment on Consumer's Forgiveness and Trust Repair: An Integrated Causal Attribution Model of Trust Repair.- An Exploratory Analysis of Consumer Opinions, Ethics and Sentiment of Neuromarketing: An Abstract.- An Abstract: Ethical vs. Unethical Advertisements: Evaluation and Recall.- Entering the Performance-Based Contracting Business -An Exploration of Sales-Related Challenges: An Abstract.- An Abstract: Performance Impact of Customer Orientation, Task Interdependence and Information Sharing in Sales Teams.- Cross-Border M&A: Implications for Marketing Capability: An Abstract.- Radical Multicultural Marketing: Examining the Communication Strategies Used by Multicultural Marketing Agencies: An Abstract.- Task Master or Task Novice: An Abstract on a Strategic Decision-Making Experiment.- Self-Affirmation of Narcissists on Social Media: A Study Proposing a New Method of Categorization on Facebook Ads.- You've Got It! Pronouns Increase Self-Referencing and Engagement on Facebook: An Abstract.- The Effects of Holistic Thinking Style On Attitude toward Innovative Design: Role Of Value Presentation: An Abstract.- Sensory Similarity: A Physical Product Perception in Online Context.- Who Regrets More After a Choice? The Role of Dialectical Thinking: An Abstract.- An Abstract: More than a Black Eye! The Effect of Violence Exposure in Anti-IPV Campaigns.- Integrating Social Media into Health Care Marketing: An Abstract.- Patient Safety and Employee Word-of-Mouth Communication: An Abstract.- Does Customer Co-Creation Really Produce Value?:  An Abstract.- Purchase Quantity Restrictions: Good or Bad?: An Abstract.- A Comparison of Brand Loyalty between on the Go and Take Home Consumption Purchases: An Abstract.- The Role of Brand Strength and Customer Satisfaction in Explaining Store Loyalty: An Abstract.- The Effect of Gender Differences on Online Shopping Payment Methods: An Abstract.- Consumer Reactions to Low vs. High Levels of Customization: An Abstract.- Big Data-Driven Marketing: An Abstract.- Comparing Lab, Virtual, and Field Environments in Sensory Product Acceptance Testing: An Abstract.- The Influence of Place Attachment and aCertification of Event Sustainability on Residents' Perceptions of Environmental Impacts and Event Support: An Abstract.- Review Richness: How Online Consumer Review Information Content Shapes Persuasion Though Review Richness: An Abstract.- An Abstract on AEL as a Fundraisers Relationship Building Tool.- I Don't Think it's Real - Exploring the Genres of Reality Programming: An Abstract.- Automation in Credit Card Repayment: A Friend or a Foe?: An Abstract.- A Financial Leap of Faith: Government Funding For Community CSR and Sustainability Initiatives: An Abstract.- A Framework to Monitor Corporate Sustainable Development in Supply Chains: An Abstract.- Providing Value to SMEs and their Stakeholders through Corporate Social Responsibility Initiatives: An Abstract.- Embedding CSR in the firm's DNA: The case for Strategic CSR in Emerging Markets: An Abstract.- E-Mobility Marketing - Standardization or Specialization.- Is Online Sharing and Word-of-Mouth More Prevalent Among CollectivistConsumers?.- An Abstract: Examining Online Chinese Buyer-Seller Relationships: Understanding E-Guanxi.- Uber and the Sharing Economy: Changing Strategies and Global Markets: An Abstract.- A Study on the Relationship between BOP Orientation and Firm Performance: An Abstract.- Resource Advantage Theory, Service Dominant Logic, and Healthcare Consumer Experiences: An Abstract.- Improving Personal Hygiene and Water Conservation Among South African Children: A Pilot Test of Knowledge and Attitude Change: An Abstract.- Money isn't Everything?! Investigating Public Policies to Engage Energy Efficiency in Private Homes: An Empirical Analysis on Consumer Motives: An Abstract.- Short- and Long-Term Consumer Reactions to Promotions: An Abstract.- Does "Hot" Lead to "Not so Hot?" Sexy Images, Indulgent Consumption, and the Impacts of Gender and Self-Construal: An Abstract.- An Abstract: Gender, Emotions, and Judgments: An Analysis of the Moderating Role of Gender in Influencing the Effectiveness of Advertising and Pricing Tactics.- Influence of Social Context on Consumption in the USA: An Abstract.- An Abstract: Revealing the Young People's Cognitive Structure of Sharing Video Online: An Exploratory Research.- User-Generated Advertising: The Effects of Consumer-Created Brand Videos on Brand Attitudes:  An Abstract.- Exploring the Role of Audience Participation and Para-Social Interaction on Endorsement Effectiveness in Vlogs: An Abstract.- Technology-Based Self-Service (TBSS) Innovations in B2B Settings:  An Abstract.- An Abstract: Open Data Innovation: What are Main Issues / Challenges for Open Data Projects in Sweden.- Consumers Perception of Price Premiums for Greenwashed Products: An Abstract.- Exploring Consumer Spending When Redeeming Online Daily Coupons: An Abstract.- An Abstract: Price Promotion for A Pre-Ordered Product: The Moderating Role of Time-of-Release.- An Examination of Heavy Coupon Use, Opinion Leadership, and Self-Confidence: An Abstract.- Investigating Social Media Activity as a Firm's Signaling Strategy Through an Initial Public Offering.- Digital Retailing: An Abstract for Preliminary Results of a Systematic Literature Review.- An Abstract: Challenges in Data Driven Innovation Towards European Digital Single Market.- The Effects of Color and Position of Add-to-Cart Button on Click Intention: An Abstract.- Why Do Certain Products Influence Grocery Store Choice? The Role of Anchor Products and Their Relationships with other Store Choice Factors: An Abstract.- Effects of Product Categories on Consumers' Spending in Multiple Retail Formats: An Abstract.- Well That's Embarrassing: An Examination of Product Package Differences and the Impact on Embarrassment: An Abstract.- Marketing's Theoretical and Conceptual Value Proposition: An Abstract.- The Mind of the Beholder: Luxury Product Placement and Product-Background Scene Congruency.- The Lovemarks Effect: An Abstract.- Globalizing Consumers' Attitudes Toward Marketing:  An Exploratory Study in a Multicultural Marketplace: An Abstract.- Compulsive Buying in China: Measurement, Prevalence, and Characteristics.- Material Possessions and Hedonic Experience: Paradoxes of Luxury Consumption in Emerging Markets: An Abstract.- Welcome to Brand-Topia: The Role of Transportation and Identification in Brand Storytelling: An Abstract.- The Ideology Underlying Consumer Boycott Studies: Are We Boycotting a Deeper Understanding of the Theme?: An Abstract.- Explaining Motivational Needs Through Positive Affect and Brand Tribalism: An Abstract.- The Quantified Self - The Role of Consumers' Smart Wearables Perception Offered by Insurance Companies: An Abstract.- Does a Hologram Give an Encore? Authenticity in Mixed-Reality: An Abstract.- Happiness by Design: A Self-Construction Framework of Proteus and Networking Effects in Online Games: An Abstract.- An Abstract: The Influence on Need for Cognition, Web-Expertise and Trust on Online and Offline Information Search Behavior.- An Abstract: The Effect of Placement Context on Brand Persuasiveness.- Brand Advertising in an Access-Ownership World: How Marketing Channels Impact Message Persuasiveness: An Abstract.- Green Identity: Myth or Reality: An Abstract.- Understanding the Effect of Perceived Reasonableness on Customer Satisfaction in Relation to Moral Identity: An Abstract.- Nostalgia and Astrometry as Precursors of Superstitious Beliefs: An Abstract.- Love Makes the Daredevil: Mating Mindset and Proactive Tendency: An Abstract.- Thankfulness and Hope as The Driving Emotions in Mommy Blogs: An Abstract.- Red Sox Versus Yankees: Sports Team Rivalry, Sports Symbols, and Distance Performance: An Abstract.- The Way to Regained Trust Through Service Recovery is Paved With Consumer Forgiveness: The Effects of Service Failure Characteristics.- Service Quality and Satisfaction of Traditional and Technology Enhanced Services.- The Moderator Effect of Previous Dissatisfaction with Service Category on Co-Creationwith Consumers.- Cross-Cultural Study of Social Media Based Brand Communities: An Abstract.- Keep It Simple: Readability Increases Engagement on Twitter: An Abstract.- The Stories Packages Tell:  A Typology of Product Stories Told on Grocery Product Packages: An Abstract.- Cool Marketing for Icewine?  Investigating Producer's Product Positioning, Segmentation and Marketing Mix for Canadian Icewine: An Abstract.- Mapping Country Wine Brand Personalities: Examples from Five Nations: An Abstract.- The Taste of Ageing - A 26-Year Analysis of Publications in the International Journal of Wine Business Research: An Abstract.-  Special Doctoral Colloquium Session: The Difficulties, Issues, and Pitfalls Doctorate Students Must Conquer in Becoming a Researcher, Author, and Scholar: An Abstract.- Salesperson Performance and Commitment and Buyer Relational Behaviors as Antecedents of Buyer's Desire for Business Relationship with Suppliers: An Abstract.- The Effects of S-D Logic on Inter-Firm Relationships: An Abstract.- The Mediating Effect of Trust and Commitment on Economic and Non Economic Satisfaction: An Abstract.- Business Mating Online: How Online Referrals Influence Supplier Selection?: An Abstract.- Social Media Links on Magazine Advertisements: When Do We Need Them?.- Snapchat as an Influential Tool for Marketing Communication: An Exploratory Analysis of Brands Usage:  An Abstract.- Covert Persuasion Attempts: Do People Notice? An Abstract.- Improving Banner Ad Strategies Through Predictive Modeling.- A Brand Foci Model to Explain Achievement Needs: A Contradictory Explanation: An Abstract.- How do Different Service Employees Deliver the Brand to Consumers?: An Abstract.- The Values of Storytelling: From Tactics to Transformative Action: An Abstract.- Abstract: Do Ads That Tell a Story Always Perform Better? An Anthropomorphism-Based Response.-  Abstract: The Mediating Effect of Storying on the Relationship Between Psychological Capital and Salesperson Performance.- Abstract: Storytelling as a Tool to Increase the Influence of Marketing within the Firm.- Abstract: Marketing's Point of View: Narrative Competition Within the Firm.- Abstract: Will Storytelling be Able to Let the Old Dream of Marketing for a Better World Come True? - Developing a Conceptual Framework of a "Transformative Story-telling Approach" and Sketching an Agenda for Joint Research Efforts.- An Abstract: Inferring the Personalities of B2B Salespeople from Text-Based Interviews: An Exploratory Study.- The Impact of Subjective Well-Being on Salesperson Relational and Economic Performances: An Abstract.- When (Not) to Use Humor in a B-to-B Relationship: The Role of the Exploration Relationship Phase in the Effects of Humor on Business Performance: An Abstract.- Information Search at the Point of Sale - How Information Source Influences Customers' Purchase Channel Switching Intention: An Abstract.- The Value of Shopping Channels and the Relationship With Social Exclusion and Perceived Well-being: An Abstract.- Toward the Identification of Consumer Retailer Nostalgia: An Abstract.- Standing Out by Standing Up: Brand Differentiation and Minority Influence Theory: An Abstract.- Conversion Theory in Marketing.- Building Brand Identification Through Cause-Brand Alliances: The Role of Perceived Cause Controversy: An Abstract.-  Detecting Careless Respondents in Survey Data: Floodlight Detection of Careless Respondents.- Quantitative Insights from Qualitative Data: Using the Doubling Technique in Correspondence Analysis: An Abstract.- Lacking Correspondence Between Subjective and Objective Performance Data Among Small Business Managers: An Abstract.- Green Innovation in Technological Networks: An Abstract.- Sporty, Posh or...What Type of Wearable Fits You? A Conceptual Framework for Consumer's Adoption of Wearable Devices: An Abstract.- The Past and Future of Co-Creation: An Abstract.- Do Brands Improve Consumer Perception Due To Product Placement In Emerging Markets ?.- Global Positioning Strategies: A Comparison of Positioning Strategies Used in German and American Airline Magazine Advertisements: An Abstract.- Using the Sales Process as an Instructional Tool to Improve Student Perceptions of Instructor Responsiveness, Pedagogical Affect, and Likelihood to Enroll: An Abstract.- Intentions to Pursue a Sales Career: Integrating Intentions to Study Sales and Learning Experience: An Abstract.- Driven By Big Data - Are Our Students Prepared? Requiring Technology Coursework in University Sales Programs: An Abstract.- Metaphors and Sales Management: A Review and Research Agenda: An Abstract.- Conceptualization and Scale Development for Salesperson Swagger: An Abstract.- Impact of Grit on Organizational Turnover: Empirical Results of International vs. US Gen Z/Millennial Cusp: An Abstract.- The Effects of Suspicion on Interorganizational Relationships: An Abstract.- Corporate Socially Irresponsible Behavior and Its Spillover Effect: The Role of Upstream Versus Downstream Positions in the Supply Chain: An Abstract.- Contagion effect on Traditional versus Innovative Products: Role of Consistency in "Essence" Transfer Process: An Abstract.- Abstract: A New Perspective on Value Creation and Marketing's Dominant Logic.- Customer Value Through Resource Integration - The Role of the Institutional Solution Space: An Abstract.- Customer Cohort Climates: A Conceptual Model for Group Service Encounters: An Abstract.- The Process of Brand Experience: An Interdisciplinary Perspective: An Abstract.- Brand Personality Self-Congruity and the Product Life Cycle: Assessment of Behavioral Intentions Toward Tourism Destinations: An Abstract.- Authenticity - The Driving Force Behind the Corporate Brand Saga: An Abstract.- How Mental Stimulation Exercises can Nudge Healthier Food Choices for Children: An Abstract.- The Disclosure of Personal Data - Understanding Customers' Expectations: An Abstract.- Do I Care? Pathological Apathy in the Context of Sustainable Consumption.- The Bright and Dark Sides of Product Certifications - Exploring Side Effects on Consumers' Perceptions of Non-Certified Products: An Abstract.- An Abstract: The Role of Team-Sponsor Logo Color Congruity in Sponsorship Effectiveness.- Ingroup Favoritism, Outgroup Animosity, and Joint Conflict: The Role of Ambivalence in Response to Joint Sponsorships: An Abstract.- An Abstract: Who Is Your True G.O.A.T? Analyzing the Cause-Effect-Relations of Sport Rivalry on the Emotional Appeal toward a Sport Athlete.- Abstract on Evaluating Sustainability as a Core Competency: Consumer Response to Sustainable Products.- Understanding Consumers' Perception of Sustainable Consumption: A ZMET Approach.- "I Would Like an European Eco-Product!": A Study on the Preference of Algerian and Tunisian Consumers for Local Ecological Products.- Budgeting Biases Across Consumption Categories: An Abstract.- "My" Losing Proposition - The Role of Ownership in Sunk Cost Effects: An Abstract.- An Abstract: The Influence of Audience and Self-Construal on the Content of Online Reviews.- An Abstract: The Prosthetic Generation is all Around Us: Feelings and Emotions About Knee Replacement Surgery and Their Impact on Overall Sentiment.- I Can't Wait to See This": An Exploratory Research on Consumer Online Word-of-Mouth on Movies: An Abstract.- The Role of Consumer Innovativeness in Mobile Commerce Usage: A Comparison of Two Emerging Countries: An Abstract.- An Abstract: Customers' Attitudinal, Emotional and Behavioral Responses to Firm-Initiated Service Termination.- The Customer is Always Right? Determinants and Outcomes of Consumer Value Co-Destruction: An Abstract.- Management Responses to Negative Online Customer Reviews:  The Effect of Compensation and Explanation on the Observer's Purchase Intention:  An Abstract.- Examining Process and Moderating Effects of Customer-Created Guilt in a Service Context: An Abstract.- I Am Feeling Back to Those Days: The Three-Way Interaction Effect of Nostalgia, Age, and Gender on Youthfulness in Nostalgia Advertising: An Abstract.- Idle Speculation or Proficient Prognosis? - How to Employ Celebrity Endorsement Models Smartly: An Abstract.- The Effects of Celebrity Attractiveness and Identification on Advertising Interest.- Physical Attractiveness in Advertising: Can an Endorser be Too Attractive? An Abstract.- Scale Development Incorporating Cluster Heat Maps: An Abstract.- Meet With Editorial Reviewers: An Interactive Discussion of the Difficulties and Issues Facing Authors in the Journal Review Process.- How Does Nostalgia Affect Donor Giving Behavior?.- Exploring the Role of Religion in Consumer Acculturation and Ethnic Identification of the Second Generation British Pakistanis: An Abstract.- Social and Spatial Distance in Decision Making: Can Culture Play a Role?: An Abstract.- The Impact of New Product Introduction on Inter-Tier Price Competition: An Abstract.- Switching From Free to Fee:More Than Just a Price Increase?: An Abstract.- Cause Related Marketing and Price Endings: Right Digit Effect: An Abstract.- Can Academics Provide Value to Practitioners? The Practitioner Response to Academic Research Output: An Abstract.- Virtually Enhancing the Real World with Augmented Reality Holograms: A Uses & Gratifications Perspective: An Abstract.- Adoption of Augmented Reality Technologies in Tourism: Visitors' Acceptance of Smart Glasses: An Abstract.- Cause-Related Marketing and Millennials: Impact of Product Type and Donation Style:  An Abstract.- The Cause-Related Marketing Paradox: Purchasing Products with a Cause Licenses Self-Interest, Self-Indulgence or Less Helping Behavior: An Abstract.- Ties That Bind: Exploring Existing Brand and Cause Relationships in Cause-Related Marketing Campaigns: An Abstract.- Seeing is Believing... Or is it? The Effect of Product Review Modality and Valence: An Abstract.- E-Service Quality and eWOM: The Moderating Role of Customers' Risk Orientation and Moral Identity: An Abstract.- An Abstract: Investigating Online Reviews-The Interaction between Online Review Volume and Valence.- The Moderating Effects of Fatalism and Traditionalism on Innovation Resistance.- Perceived Security Risk and Shopping Behavior: An Exposition in Emerging Markets: An Abstract.- The Revenge of the Nerds: Uncovering Practices of E-Sports and Fantasy Sports: An Abstract.- Reciprocal Intentions: Effects of Promotional Giveaways on Consumers' In-Venue Spending Intentions: An Abstract.- The Truth about Transparency and Authenticity on Social Media: How Brands Communicate & How Customers Respond: An Abstract.- A Holistic Approach to Educational Servicescape: An Abstract.- Wizardry in Qualitative Marketing Analysis: A Tool Box for Teaching.- Bringing Practitioner into the Classroom - Student Reflections and Learning Types: An Abstract.- Is Two Really Better Than One? The Effects of Dual Language Labeling on Consumer Perceptions and Purchase Intention: An Abstract.- Cool or Uncool? Using Associative Groups to Promote Healthy Eating to Young Consumers: An Abstract.- The Cross-Modal Effects of Color in Food Advertising: An Abstract.- An Expectancy Model of Green Product Consumption and Green Brand Equity.- Clarifying the Creative Consumer: An Abstract.- An Abstract: Formation of Satisfactory and Dissatisfactory Experiences with Augmented Reality .- Seeing Things That Don't Exist: Conceptualizing an Augmented Reality Atmosphere: An Abstract.- Why Do Consumers Share Content on the Internet? A Uses and Gratifications Approach: An Abstract.- Content Curatorship and Collaborative Filtering: A Symbolic Interactionist Approach.- Incentivizing Consumer Sharing in Social Media: The Role of Audience Size: An Abstract.- The Potential Benefits of Offering Suitable Mobile Commerce Experience to Your Customers: An Abstract.- Hedonic Pricing Method, the Third Law of Demand, and Marketing Strategy: An Abstract.- Identifying Brand Sentiment Through Analytics: An Abstract.- Do Brands Appearing in Textbooks Influence Students?  Insights From an Exploratory Study: An Abstract.- Don't Dare to Blur Our Boundaries. Balancing Between Current and Past Identities.- Country-of-Origin and Brand Positioning for High-Involvement Health Care Services: An Abstract.- Investigating The Malinchism-Nationalism Paradox In Hispanic TV Advertising: An Abstract.- An Abstract: Customer-Based-Brand Equity in the Digital Age - Development of a Theoretical Framework.- Customer-Based Online Reputation: One Key Antecedent and Some Consequences.- 10 million Followers And Counting: How Digital Brand Alliances between Online Influencers and Brands Impact Consumer Value Perceptions: An Abstract.- Drivers of Brand Page Attachment: An Abstract.- Service Provider Absenteeism:  What Happens When You're Not There? An Abstract.- The Spillover Effects of Negative Supply Chain Information on Consumers' Perceptions of Product Attributes.- StakeholderConsiderations in Corporate Efforts of Business Sustainability: An Abstract.- Value Creation for Emergency Supply Chain Members: An Abstract.- Marketing Mix-Based Facebook Posts and Potential Consumers: An Abstract.- Content Strategies for Facebook Marketing: A Case Study of a Leading Fast Food Brand Page.- New Media Celebrity and Social Media Promotions: An Abstract.- Exploring the Impact of Brand Selfie on Brand Attitude in the Twittersphere: An Abstract.- Creating Value in an Introduction to Marketing Course Using a Simulation: An Abstract.- Perceived Value of an Online Interactive Learning Tool and its Critical Antecedents: An Abstract.- Experiential Learning and Value Co-Creation in the Classroom: A New Examination Using Social Media Monitoring.- An Abstract: The Use of Brand Concept Maps and Network Analysis Tools to Examine Brand Associations Networks.- Data Fraud in Research: Types, Detection, and Consequences to Data Quality As Well As to Research Results, Findings, Implications and the Body of Marketing Knowledge: An Abstract.- Predictive Validity in Choice-Based Conjoint Analysis - A Comparison of Hypothetical and Incentive-Aligned ACBC with Incentive-Aligned CBC: An Abstract