Applied Discourse Analysis
Popular Culture, Media, and Everyday Life
(Sprache: Englisch)
This book, written in an accessible style and illustrated with drawings by the author and with many other images, discusses the basic principles of discourse theory and applies them to various aspects of popular culture, media and everyday life. Among the...
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This book, written in an accessible style and illustrated with drawings by the author and with many other images, discusses the basic principles of discourse theory and applies them to various aspects of popular culture, media and everyday life. Among the topics it analyzes are speed dating, advertising, jokes, language use, myths, fairy tales and material culture.Inhaltsverzeichnis zu „Applied Discourse Analysis “
Introduction: Li'l Abner and Critical Multimodal Discourse AnalysisPART I: COMMUNICATION1. Communication: What Objects Tell Us2. Language: Speed Dating
3. Metaphor: Love is a Game4. Words: Freud on Dreams5. Images: Advertising6. Signs: FashionPART II: TEXTS7. Narratives: Fairy Tales8. Texts: Hamlet9. Myths: The Myth Model10. Genres: Uses and Gratifications11. Humor: Jokes12. Intertextuality: ParodyPART III: CONCEPTS13. Rituals: Smoking14. Lifestyles: Grid-Group Theory15. Sacred and Profane: Department Stores and Cathedrals16. Ideology: The Prisoner17. Culture: Identity18. Nobrow Culture: The Maltese Falcon
Autoren-Porträt von Arthur A. Berger
Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, USA. He has published more than seventy books on media, popular culture, humor, semiotics and tourism. He was a Fulbright lecturer in Italy in 1963 and has lectured in countries such as Iran, China, Indonesia, Germany, and Argentina. He was elected to the University of Iowa School of Journalism and Mass Communication Hall of Fame in 2009.Bibliographische Angaben
- Autor: Arthur A. Berger
- 2017, 1st ed. 2016, VIII, 201 Seiten, Masse: 15,3 x 21,6 cm, Gebunden, Englisch
- Verlag: Springer, Berlin
- ISBN-10: 3319471805
- ISBN-13: 9783319471808
- Erscheinungsdatum: 13.01.2017
Sprache:
Englisch
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