Acceptance of Remote Services
Dissertation, Technische Universität München, 2009
(Sprache: Englisch)
Nancy V. Wünderlich employs a multi-method approach comprising an international qualitative study in Germany, USA and China and a longitudinal quantitative study to analyze remote services. She develops the Interactive Technology-Mediated Service Model...
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Klappentext zu „Acceptance of Remote Services “
Nancy V. Wünderlich employs a multi-method approach comprising an international qualitative study in Germany, USA and China and a longitudinal quantitative study to analyze remote services. She develops the Interactive Technology-Mediated Service Model (ITSUM) to provide a comprehensive approach of explaining both initial acceptance and repeated, continued usage of remote services in organizations.
Inhaltsverzeichnis zu „Acceptance of Remote Services “
From the contents:Remote Services in Context of Technology-Mediated Services; International Qualitative Exploratory Interview Study; Development of the ITSUM; Longitudinal Quantitative Studies; Managerial Implications
Autoren-Porträt von Nancy V. Wünderlich
Dr. Nancy Wünderlich received her doctorate at Technische Universität München under the guidance of Prof. Florian v. Wangenheim and Prof. Mary Jo Bitner.
Bibliographische Angaben
- Autor: Nancy V. Wünderlich
- 2009, 2010, XXIV, 262 Seiten, 54 Abbildungen, Masse: 14,8 x 21 cm, Kartoniert (TB), Englisch
- Verlag: Gabler
- ISBN-10: 3834919578
- ISBN-13: 9783834919571
- Erscheinungsdatum: 24.11.2009
Sprache:
Englisch
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