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Fr. 16.00
Private label brands are a threat for high value manufacturer's brands such as "Charmin"!
Miriam Mennen
Fr. 37.00
Fr. 37.00
Planning in new Ventures
Simon Barth
Fr. 17.00
Main types of political risks experienced by MNEs
Svenja Martina Gnosa
Fr. 17.00
In Depth Analysis of Corus Group PLC
Kimberly Wylie
Fr. 6.00
Major differences along the supply chain between B2B and B2C marketing with regard to "Fast-Moving-Consumer-Goods" (FMCG)
Sebastian Meyer
Fr. 17.00
Relationship Marketing - The case of MINI
Juliane Kuballa
Fr. 17.00
Functional food: health care or profitable business?
Kadir Yilmaz
Fr. 17.00
Coupons as an instrument for manufacturers of consumer goods to achieve customer loyalty
Sylvia Krahl
Fr. 17.00
Fr. 16.00
The merger of "sanofi-aventis" as an example for Reasons and Consequences of Mergers and Acquistions in the Pharmaceutical Industry
Martin Wenderoth
Fr. 17.00
CRM and the Australian food retail industry
Peter Schulz
Fr. 18.00
The role and value of long term relationships in business to business environment
Oliver Florian Friede
Fr. 18.00
Fr. 16.00
Fr. 37.00
Fr. 32.00
International Marketing. Theory of capturing Japans market
Patrick Niedenführ
Fr. 17.00
Interaction of Design and Brand. A literature review and analysis
Mareike Schröder
Fr. 19.00
The Impact of Mobile Services on the Interaction between Airlines and Passengers
Markus Biedermann, Doron Levy
Fr. 16.00
Application of the General Electric Model to the strategic business units of the DaimlerChrysler AG
Katja Zimmerling
Fr. 17.00
Fr. 16.00
Fr. 19.00
Anakku: Revitalising the Next to Nature Feeding Range
Weng Marc Lim, Seing Wan Seeto, Pik Han Lim, Mei Ling Lim
Fr. 37.00
Fr. 67.90
Market audit and analysis
Nicole Lorat
Fr. 17.00
Fr. 37.00
Influences and Attitudes within Consumer Behaviour Process
Olga Sokolowski
Fr. 16.00
Influence of innovation on competitive advantage
Jörg-Stefan Schöttler
Fr. 6.00
Royal Caribbean Cruise Line (RCCL) - Brand plan for a new concept: The Aqua Theatre Café
Matteo Fabbi
Fr. 17.00