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Particularities in the Marketing Mix for Service Operations
Martin Wenderoth
Fr. 17.00
Symbolic use of brands
Florian Meisel
Fr. 17.00
Service Marketing - an introduction
Daniel Hischer
Fr. 17.00
The global green consumer - A cross border market
Franziska Guhr
Fr. 17.00
CRM and the Australian food retail industry
Peter Schulz
Fr. 18.00
Fr. 18.00
Relationship Marketing - The case of MINI
Juliane Kuballa
Fr. 17.00
Marketing Plan - BMW 1-series in Germany
Andreas Klein
Fr. 18.00
Fr. 42.00
Fr. 18.00
Market audit and analysis
Nicole Lorat
Fr. 17.00
The effect of in-store TV in supermarkets on customer-based brand equity for consumer goods
Christian Üffing, Verena Stasing
Fr. 31.00
Fr. 18.00
The Impact of Technology on Marketing Strategy
Volker Schmid
Fr. 17.00
Consumer Behaviour in the Airline Industry
Volker Schmid
Fr. 17.00
Direct Marketing
Bianca Bischoff
Fr. 18.00
Fr. 17.00
E-Marketing Strategy for Reg Vardy
Volker Schmid
Fr. 18.00
Stereotypes in Cross Cultural Communication ragarding Germans
Boris Sosnizkij
Fr. 17.00
Fr. 17.00
Marketing channel strategy for consumer goods
Sandra Burgemeister
Fr. 17.00
Consumer Behavior - Consumer as Decision Maker with cultural background
Isabelle Pfeiffer
Fr. 17.00
Market analysis
Sandra Burgemeister
Fr. 18.00
Fr. 37.00
Intercultural Business Presentations
Dorothee Müller
Fr. 6.00
Potential of Geo-Marketing-Tools for the development of advanced Online-Marketing business models
Peter Menne
Fr. 37.00
Internet Protocol Television in Germany - Analysing Business Models for Market Success
Nikolas Fritz
Fr. 37.00
Brand Portfolio Management, basic principles and recent trends shown in context of Unilever, a consumer goods company
Frank Piotraschke
Fr. 19.00
Black&Decker Business Case Study
Nihat Canak
Fr. 6.00
Influence of innovation on competitive advantage
Jörg-Stefan Schöttler
Fr. 6.00