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A New Paradigm in Marketing - The Service Dominant Logic: Academia's Reactions to the Theory of Vargo and Lusch
Christina Weissenfels
Fr. 38.00
Fr. 49.00
Brand Identity Factors: Developing a Successful Islamic Brand
Vedad Alihodzic
Fr. 49.00
Cause-related Marketing: The Influence of the fit among partners, brands and cause
Anna Lena Bischoff
Fr. 38.00
The future of Inflight Entertainment in Europe, according to passenger expectations: Why Airlines should embrace Consumer Technology
Jasmin Schawalder
Fr. 43.00
Fr. 43.00
Fr. 49.00
The implications of consumer behavior for marketing A case study of social class at Sainsbury
Alex Cole
Fr. 27.00
The Marketing Challenge for Industrial Companies / Management for Professionals
Claudio A. Saavedra
Fr. 153.50
Islamic Marketing / Management for Professionals
Cedomir Nestorovic
Fr. 71.00
Fr. 59.00
Communication in the U.K. Budget Airline Industry: How PR affects corporate success
Matthias Schimmel
Fr. 49.00
Brand Management and Marketing of Luxury Goods
Lucie Scholz
Fr. 49.00
Fr. 38.00
Collaboration and Co-creation
Gaurav Bhalla
Fr. 63.00
Parental Decisions on Processed Snack Choices
Andreas Senkbeil
Fr. 45.00
Turn The Ship Around!
L. David Marquet
Fr. 10.00
Fr. 77.00
Fr. 16.00
Dynamic capabilities at IBM
Axel Jörn
Fr. 22.00
Wine Positioning / Management for Professionals
Pierre Mora
Fr. 67.50
Why Should Companies Invest in Social Media Marketing?
Viktoria Schoja
Fr. 27.00
Fr. 33.00
German Business Social Network XING: Shortcut for doing business with Germans (published in Mandarin)
Yinyuan Liu
Fr. 43.00
Sell It Like Serhant
Ryan Serhant
Fr. 9.00
Marketing Food Brands / Progress in Mathematics
Ranga Chimhundu
Fr. 136.00
This is Marketing
Seth Godin
Fr. 13.00
Fr. 49.00
Brand Gender / Progress in Mathematics
Theo Lieven
Fr. 106.50