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German Business Social Network XING: Shortcut for doing business with Germans (published in Mandarin)
Yinyuan Liu
Fr. 43.00
Dynamic capabilities at IBM
Axel Jörn
Fr. 22.00
Service Quality Measurement: Issues and Perspectives
Lewlyn L. R. Rodrigues
Fr. 38.00
The Effect of Solution Transition on Steering the Sales Force: For New Marketing and Sales Metrics
Julien Schnerrer
Fr. 38.00
Fr. 33.00
Fundamentals of Research. A Dissective View
Priyanka Tripathy, Pradip Kumar Tripathy
Fr. 54.00
Online brand communities: Value creating capabilities of brand communities on Facebook
Bastian Bakeberg
Fr. 43.00
Trends in Retail Marketing in India
Marri Sreenivasulu
Fr. 49.00
Fr. 49.00
Fr. 38.00
Effects of Perceived Service Quality on Customer Loyalty and Repurchase Intentions. The Mediating Role of Customer Satisfaction
Shahrukh Salman
Fr. 33.00
Co-Branding: Fit Factors between Partner Brands
Peter Zickermann
Fr. 38.00
The Marketing Challenge for Industrial Companies / Management for Professionals
Claudio A. Saavedra
Fr. 153.50
Communication in the U.K. Budget Airline Industry: How PR affects corporate success
Matthias Schimmel
Fr. 49.00
Brand Management and Marketing of Luxury Goods
Lucie Scholz
Fr. 49.00
Fr. 43.00
Fr. 49.00
The implications of consumer behavior for marketing A case study of social class at Sainsbury
Alex Cole
Fr. 27.00
Fr. 136.00
Fr. 38.00
Wine Positioning / Management for Professionals
Pierre Mora
Fr. 67.50
Fr. 33.00
Fr. 22.00
Fr. 49.00
Brand Identity Factors: Developing a Successful Islamic Brand
Vedad Alihodzic
Fr. 49.00
Fr. 49.00
This is Marketing
Seth Godin
Fr. 13.00
Fr. 16.00
The Challenger Customer
Matthew Dixon, Brent Adamson, Pat Spenner, Nick Toman
Fr. 13.00
Fr. 27.00