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The implications of consumer behavior for marketing A case study of social class at Sainsbury
Alex Cole
Fr. 27.00
The Marketing Challenge for Industrial Companies / Management for Professionals
Claudio A. Saavedra
Fr. 153.50
Communication in the U.K. Budget Airline Industry: How PR affects corporate success
Matthias Schimmel
Fr. 49.00
Brand Management and Marketing of Luxury Goods
Lucie Scholz
Fr. 49.00
Turn The Ship Around!
L. David Marquet
Fr. 10.00
Collaboration and Co-creation
Gaurav Bhalla
Fr. 63.00
Islamic Marketing / Management for Professionals
Cedomir Nestorovic
Fr. 71.00
Fr. 59.00
Parental Decisions on Processed Snack Choices
Andreas Senkbeil
Fr. 45.00
Fr. 33.00
Fr. 49.00
Fundamentals of Research. A Dissective View
Priyanka Tripathy, Pradip Kumar Tripathy
Fr. 54.00
Online brand communities: Value creating capabilities of brand communities on Facebook
Bastian Bakeberg
Fr. 43.00
Trends in Retail Marketing in India
Marri Sreenivasulu
Fr. 49.00
Fr. 22.00
Fr. 38.00
Effects of Perceived Service Quality on Customer Loyalty and Repurchase Intentions. The Mediating Role of Customer Satisfaction
Shahrukh Salman
Fr. 33.00
German Business Social Network XING: Shortcut for doing business with Germans (published in Mandarin)
Yinyuan Liu
Fr. 43.00
The future of Inflight Entertainment in Europe, according to passenger expectations: Why Airlines should embrace Consumer Technology
Jasmin Schawalder
Fr. 43.00
A New Paradigm in Marketing - The Service Dominant Logic: Academia's Reactions to the Theory of Vargo and Lusch
Christina Weissenfels
Fr. 38.00
Product packaging as tool to demand a price premium: Does packaging enhance consumers' value perception to justify a price premium
Christoph Breetz
Fr. 38.00
Why Should Companies Invest in Social Media Marketing?
Viktoria Schoja
Fr. 27.00
Determining Consumer Behaviour in the Catering Industry
Viktoria Schoja
Fr. 27.00
Co-Branding: Fit Factors between Partner Brands
Peter Zickermann
Fr. 38.00
Fr. 38.00
Cause Related Marketing: A substitute for direct donations?
Sebastian Siebert
Fr. 43.00
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Tien Tzuo, Gabe Weisert
Fr. 13.00
The Effect of Solution Transition on Steering the Sales Force: For New Marketing and Sales Metrics
Julien Schnerrer
Fr. 38.00
Fr. 33.00