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Service Quality Measurement: Issues and Perspectives
Lewlyn L. R. Rodrigues
Fr. 38.00
Fr. 22.00
Product packaging as tool to demand a price premium: Does packaging enhance consumers' value perception to justify a price premium
Christoph Breetz
Fr. 38.00
Why Should Companies Invest in Social Media Marketing?
Viktoria Schoja
Fr. 27.00
Determining Consumer Behaviour in the Catering Industry
Viktoria Schoja
Fr. 27.00
Fr. 33.00
Fr. 49.00
Fundamentals of Research. A Dissective View
Priyanka Tripathy, Pradip Kumar Tripathy
Fr. 54.00
Online brand communities: Value creating capabilities of brand communities on Facebook
Bastian Bakeberg
Fr. 43.00
Trends in Retail Marketing in India
Marri Sreenivasulu
Fr. 49.00
Fr. 38.00
Effects of Perceived Service Quality on Customer Loyalty and Repurchase Intentions. The Mediating Role of Customer Satisfaction
Shahrukh Salman
Fr. 33.00
Marketing Food Brands / Progress in Mathematics
Ranga Chimhundu
Fr. 136.00
Brand Gender / Progress in Mathematics
Theo Lieven
Fr. 106.50
Fr. 118.00
This is Marketing
Seth Godin
Fr. 13.00
Fr. 171.50
Public Relations: Strategies and Tactics, Global Edition
Dennis L. Wilcox, Glen T. Cameron, Bryan H. Reber
Fr. 61.90
Taking Down Goliath
Kevin Ryan, Rob "Spider" Graham
Fr. 27.50
Social Customer Relationship Management / Management for Professionals
Rainer Alt, Olaf Reinhold
Fr. 55.50
Executive Development Journeys
Kenneth A. Loparo
Fr. 59.00
Market Research / Springer Texts in Business and Economics
Erik Mooi, Marko Sarstedt, Irma Mooi-Reci
Fr. 118.00
Fr. 100.50
User Experience Is Brand Experience / Management for Professionals
Felix van de Sand, Anna-Katharina Frison, Pamela Zotz, Andreas Riener, Katharina Holl
Fr. 59.00
Fr. 100.50
Fr. 67.50
Strategies for e-Business / Classroom Companion: Business
Tawfik Jelassi, Francisco J. Martínez-López
Fr. 77.00
This Is Service Design Doing
Marc Stickdorn
Fr. 40.90
Media Management / Springer Texts in Business and Economics
Bernd W. Wirtz
Fr. 130.00