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Hurdle Race Marketing
Klaus Backhaus
Fr. 19.90
Fr. 212.50
Market-Value Pricing
Gabriel Steinhardt
Fr. 71.00
Business-to-Business Marketing Communications
Ioannis Rizomyliotis, Kleopatra Konstantoulaki, Ioannis Kostopoulos
Fr. 66.90
Bricks to Clicks
David Feinleib
Fr. 33.00
Fr. 236.00
Personal Brand Creation in the Digital Age
Mateusz Grzesiak
Fr. 55.00
Brand Platform in the Professional Sport Industry
Jingxuan Zheng, Daniel S. Mason
Fr. 66.90
Fr. 271.50
Fr. 59.00
Fr. 53.90
Exhibit Marketing and Trade Show Intelligence
Klaus Solberg Söilen
Fr. 88.50
Fr. 59.00
Re-Modeling the Brand Purchase Funnel
Alexander Dierks
Fr. 117.90
International Marketing Management
Mario Glowik, Slawomir Smyczek
Fr. 49.90
The Growth of the Scholarly Publishing Industry in the U.S.
Albert N. Greco
Fr. 60.50
Fr. 118.00
Fr. 118.00
Fr. 118.00
Fr. 177.00
Fr. 177.00
Fr. 177.00
Fr. 118.00
Brand Building and Marketing in Key Emerging Markets
Niklas Schaffmeister
Fr. 59.00