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The implications of consumer behavior for marketing A case study of social class at Sainsbury
Alex Cole
Fr. 27.00
Fr. 136.00
The Marketing Challenge for Industrial Companies / Management for Professionals
Claudio A. Saavedra
Fr. 153.50
Wine Positioning / Management for Professionals
Pierre Mora
Fr. 67.50
Communication in the U.K. Budget Airline Industry: How PR affects corporate success
Matthias Schimmel
Fr. 49.00
Brand Management and Marketing of Luxury Goods
Lucie Scholz
Fr. 49.00
Collaboration and Co-creation
Gaurav Bhalla
Fr. 63.00
Parental Decisions on Processed Snack Choices
Andreas Senkbeil
Fr. 45.00
Turn The Ship Around!
L. David Marquet
Fr. 10.00
Islamic Marketing / Management for Professionals
Cedomir Nestorovic
Fr. 71.00
The Effortless Experience
Matthew Dixon, Nicholas Toman, Rick DeLisi
Fr. 13.00
Co-Branding: Fit Factors between Partner Brands
Peter Zickermann
Fr. 38.00
Product packaging as tool to demand a price premium: Does packaging enhance consumers' value perception to justify a price premium
Christoph Breetz
Fr. 38.00
Why Should Companies Invest in Social Media Marketing?
Viktoria Schoja
Fr. 27.00
Determining Consumer Behaviour in the Catering Industry
Viktoria Schoja
Fr. 27.00
Fr. 49.00
Fr. 33.00
Fr. 38.00
Fundamentals of Research. A Dissective View
Priyanka Tripathy, Pradip Kumar Tripathy
Fr. 54.00
Online brand communities: Value creating capabilities of brand communities on Facebook
Bastian Bakeberg
Fr. 43.00
Trends in Retail Marketing in India
Marri Sreenivasulu
Fr. 49.00
Fr. 16.00
Dynamic capabilities at IBM
Axel Jörn
Fr. 22.00
Service Quality Measurement: Issues and Perspectives
Lewlyn L. R. Rodrigues
Fr. 38.00
The Effect of Solution Transition on Steering the Sales Force: For New Marketing and Sales Metrics
Julien Schnerrer
Fr. 38.00
Fr. 33.00
Fr. 49.00
Brand Identity Factors: Developing a Successful Islamic Brand
Vedad Alihodzic
Fr. 49.00
Fr. 49.00