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The Quintessence of Marketing
Nils Bickhoff, Svend Hollensen, Marc O. Opresnik
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TWITTER IS NOT A STRATEGY
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Transnational Marketing and Transnational Consumers
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Fr. 236.00
Vertical Price Coordination and Brand Care
Dieter Ahlert, Benjamin Schefer
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Fr. 177.00
Market-Value Pricing
Gabriel Steinhardt
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Fr. 212.50
Hurdle Race Marketing
Klaus Backhaus
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Business-to-Business Marketing Communications
Ioannis Rizomyliotis, Kleopatra Konstantoulaki, Ioannis Kostopoulos
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Bricks to Clicks
David Feinleib
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Fr. 236.00
Personal Brand Creation in the Digital Age
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Fr. 55.00
Brand Platform in the Professional Sport Industry
Jingxuan Zheng, Daniel S. Mason
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Fr. 59.00
Fr. 53.90
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Exhibit Marketing and Trade Show Intelligence
Klaus Solberg Söilen
Fr. 88.50
The Growth of the Scholarly Publishing Industry in the U.S.
Albert N. Greco
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Re-Modeling the Brand Purchase Funnel
Alexander Dierks
Fr. 117.90
International Marketing Management
Mario Glowik, Slawomir Smyczek
Fr. 49.90