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Developments in Marketing Science: Proceedings of the Academy of Marketing Science / Proceedings of the 1991 Academy of Marketing Science (AMS) Annual Conference

Developments in Marketing Science: Proceedings of the Academy of Marketing Science / Proceedings of the 1991 Academy of Marketing Science (AMS) Annual Conference

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Developments in Marketing Science: Proceedings of the Academy of Marketing Science / Minority Marketing: Research Perspectives for the 1990s

Developments in Marketing Science: Proceedings of the Academy of Marketing Science / Minority Marketing: Research Perspectives for the 1990s

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Developments in Marketing Science: Proceedings of the Academy of Marketing Science / Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference

Developments in Marketing Science: Proceedings of the Academy of Marketing Science / Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference

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Developments in Marketing Science: Proceedings of the Academy of Marketing Science / Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference

Developments in Marketing Science: Proceedings of the Academy of Marketing Science / Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference

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Developments in Marketing Science: Proceedings of the Academy of Marketing Science / Marketing Dynamism & Sustainability: Things Change, Things Stay the Same...

Developments in Marketing Science: Proceedings of the Academy of Marketing Science / Marketing Dynamism & Sustainability: Things Change, Things Stay the Same...

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Optimal Bundling

Optimal Bundling

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Rethinking Place Branding

Rethinking Place Branding

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Developments in Marketing Science: Proceedings of the Academy of Marketing Science / The Sustainable Global Marketplace

Developments in Marketing Science: Proceedings of the Academy of Marketing Science / The Sustainable Global Marketplace

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Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference

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Developments in Marketing Science: Proceedings of the Academy of Marketing Science / Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference

Developments in Marketing Science: Proceedings of the Academy of Marketing Science / Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference

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Developments in Marketing Science: Proceedings of the Academy of Marketing Science / Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference

Developments in Marketing Science: Proceedings of the Academy of Marketing Science / Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference

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Developments in Marketing Science: Proceedings of the Academy of Marketing Science / Proceedings of the 1997 World Marketing Congress

Developments in Marketing Science: Proceedings of the Academy of Marketing Science / Proceedings of the 1997 World Marketing Congress

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Developments in Marketing Science: Proceedings of the Academy of Marketing Science / Proceedings of the 1988 International Conference of Services Marketing

Developments in Marketing Science: Proceedings of the Academy of Marketing Science / Proceedings of the 1988 International Conference of Services Marketing

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Developments in Marketing Science: Proceedings of the Academy of Marketing Science / Proceedings of the 1998 Multicultural Marketing Conference

Developments in Marketing Science: Proceedings of the Academy of Marketing Science / Proceedings of the 1998 Multicultural Marketing Conference

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Developments in Marketing Science: Proceedings of the Academy of Marketing Science / Proceedings of the 1987 Academy of Marketing Science (AMS) Annual Conference

Developments in Marketing Science: Proceedings of the Academy of Marketing Science / Proceedings of the 1987 Academy of Marketing Science (AMS) Annual Conference

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Developments in Marketing Science: Proceedings of the Academy of Marketing Science / The 1980's: A Decade of Marketing Challenges

Developments in Marketing Science: Proceedings of the Academy of Marketing Science / The 1980's: A Decade of Marketing Challenges

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Developments in Marketing Science: Proceedings of the Academy of Marketing Science / Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference

Developments in Marketing Science: Proceedings of the Academy of Marketing Science / Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference

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Developments in Marketing Science: Proceedings of the Academy of Marketing Science / Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference

Developments in Marketing Science: Proceedings of the Academy of Marketing Science / Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference

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Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference

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Developments in Marketing Science: Proceedings of the Academy of Marketing Science / Proceedings of the 1996 Multicultural Marketing Conference

Developments in Marketing Science: Proceedings of the Academy of Marketing Science / Proceedings of the 1996 Multicultural Marketing Conference

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Developments in Marketing Science: Proceedings of the Academy of Marketing Science / Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference

Developments in Marketing Science: Proceedings of the Academy of Marketing Science / Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference

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Developments in Marketing Science: Proceedings of the Academy of Marketing Science / Proceedings of the 1995 World Marketing Congress

Developments in Marketing Science: Proceedings of the Academy of Marketing Science / Proceedings of the 1995 World Marketing Congress

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Developments in Marketing Science: Proceedings of the Academy of Marketing Science / Proceedings of the 1993 World Marketing Congress

Developments in Marketing Science: Proceedings of the Academy of Marketing Science / Proceedings of the 1993 World Marketing Congress

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Developments in Marketing Science: Proceedings of the Academy of Marketing Science / Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference

Developments in Marketing Science: Proceedings of the Academy of Marketing Science / Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference

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Measuring Electronic Word-of-Mouth Effectiveness

Measuring Electronic Word-of-Mouth Effectiveness

Wolfgang Weitzl

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Erschienen am 13.10.2016
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Handel und Internationales Marketing Retailing and International Marketing / Retail Brand Equity and Loyalty

Handel und Internationales Marketing Retailing and International Marketing / Retail Brand Equity and Loyalty

Julia Katharina Weindel

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Erschienen am 19.09.2016
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Forschungsgruppe Konsum und Verhalten / The Relationship of Body Weight and Skepticism towards Advertising

Forschungsgruppe Konsum und Verhalten / The Relationship of Body Weight and Skepticism towards Advertising

Sabrina Brauneis

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Erschienen am 08.08.2016
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Targeting Using Augmented Data in Database Marketing

Targeting Using Augmented Data in Database Marketing

Bettina Hüttenrauch

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Erschienen am 22.06.2016
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Hurdle Race Marketing

Hurdle Race Marketing

Klaus Backhaus

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Schriftenreihe der HHL Leipzig Graduate School of Management / Multisensory Impact of Sport Events

Schriftenreihe der HHL Leipzig Graduate School of Management / Multisensory Impact of Sport Events

Thorsten Tham

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Erschienen am 22.01.2016
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