The Customer Centricity Playbook: Implement a winning strategy Driven by Customer Lifetime Value (Hörbuch (Download))
(Sprache: Russisch)
In The Customer Centricity Playbook, Wharton School professor Peter Fader and Wharton Interactive's executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stopwasting resources by chasing down product...
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In The Customer Centricity Playbook, Wharton School professor Peter Fader and Wharton Interactive's executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stopwasting resources by chasing down product sales to each and every consumer.
Fader and Toms offer a 360-degree analysis of all the elements that support customer centricity within an organization. In this book, you will learn how to:
Develop a customer-centricstrategy for your organization
Understand the right way to think about customer lifetime value (CLV)
Fine tune investments in customer acquisition, retention, and development tactics based on customer heterogeneity
Foster a culture that sustains customer centricity, and also understand the link between CLV and market valuation
Understand customer relationship management (CRM) systems, as they are a vital underpinning for all these areas through the valuable insights they provide
Fader's first book, Customer Centricity, quickly became a go-to for readers interested in focusing on the right customers for strategic advantage. In this new book, Fader and Toms offer a true playbook for companies of all sizes that want to create and implement a winning strategy to acquire, develop, and retain customers for the greatest value.
Fader and Toms offer a 360-degree analysis of all the elements that support customer centricity within an organization. In this book, you will learn how to:
Develop a customer-centricstrategy for your organization
Understand the right way to think about customer lifetime value (CLV)
Fine tune investments in customer acquisition, retention, and development tactics based on customer heterogeneity
Foster a culture that sustains customer centricity, and also understand the link between CLV and market valuation
Understand customer relationship management (CRM) systems, as they are a vital underpinning for all these areas through the valuable insights they provide
Fader's first book, Customer Centricity, quickly became a go-to for readers interested in focusing on the right customers for strategic advantage. In this new book, Fader and Toms offer a true playbook for companies of all sizes that want to create and implement a winning strategy to acquire, develop, and retain customers for the greatest value.
Bibliographische Angaben
- Autoren: Peter Fader , Sarah E. Toms
- Altersempfehlung: Ab 16 Jahre
- 2021, ungekürzte Lesung, Spieldauer: 227 Minuten
- Verlag: ALPINA PUBLISHER
- ISBN-10: 596144077X
- ISBN-13: 9785961440775
- Erscheinungsdatum: 17.02.2021
Hörbuch-Download Informationen
- Dateiformat: MP3
- Grösse: 135 MB
- Ohne Kopierschutz
Sprache:
Russisch
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The Customer Centricity Playbook: Implement a winning strategy Driven by Customer Lifetime Value
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