Blue Ocean Strategy, Expanded Edition (Hörbuch (Download))
How to Create Uncontested Market Space and Make the Competition Irrelevant
(Sprache: Russisch)
The global phenomenon that has sold 3.5 million copies, is published in a record-breaking 43 languages and is a bestseller across five continents—now updated and expanded with new content. This global bestseller, embraced by organizations and industries...
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The global phenomenon that has sold 3.5 million copies, is published in a record-breaking 43 languages and is a bestseller across five continents—now updated and expanded with new content. This global bestseller, embraced by organizations and industries worldwide, challenges everything you thought you knew about the requirements for strategic success. Now updated with fresh content from the authors, Blue Ocean Strategy argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating "blue oceans"—untapped new market spaces ripe for growth.
Bibliographische Angaben
- Autoren: W. Chan Kim , Renee Mauborgne
- Altersempfehlung: Ab 12 Jahre
- 2022, ungekürzte Lesung, Spieldauer: 393 Minuten
- Verlag: Mann, Ivanov and Ferber
- ISBN-10:
- ISBN-13: 4064067334610
- Erscheinungsdatum: 01.03.2022
Hörbuch-Download Informationen
- Dateiformat: MP3
- Grösse: 432 MB
- Ohne Kopierschutz
Sprache:
Russisch
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Blue Ocean Strategy, Expanded Edition
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