We Are What We Sell (ePub)
How Advertising Shapes American Life. . . and Always Has [3 volumes]
(Sprache: Englisch)
For the last 150 years, advertising has created a consumer culture in the United States, shaping every facet of American life-from what we eat and drink to the clothes we wear and the cars we drive.
In the United States, advertising has carved out...
In the United States, advertising has carved out...
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For the last 150 years, advertising has created a consumer culture in the United States, shaping every facet of American life-from what we eat and drink to the clothes we wear and the cars we drive.
In the United States, advertising has carved out an essential place in American culture, and advertising messages undoubtedly play a significant role in determining how people interpret the world around them. This three-volume set examines the myriad ways that advertising has influenced many aspects of 20th-century American society, such as popular culture, politics, and the economy. Advertising not only played a critical role in selling goods to an eager public, but it also served to establish the now world-renowned consumer culture of our country and fuel the notion of "the American dream."
The collection spotlights the most important advertising campaigns, brands, and companies in American history, from the late 1800s to modern day. Each fact-driven essay provides insight and in-depth analysis that general readers will find fascinating as well as historical details and contextual nuance students and researchers will greatly appreciate. These volumes demonstrate why advertising is absolutely necessary, not only for companies behind the messaging, but also in defining what it means to be an American.
In the United States, advertising has carved out an essential place in American culture, and advertising messages undoubtedly play a significant role in determining how people interpret the world around them. This three-volume set examines the myriad ways that advertising has influenced many aspects of 20th-century American society, such as popular culture, politics, and the economy. Advertising not only played a critical role in selling goods to an eager public, but it also served to establish the now world-renowned consumer culture of our country and fuel the notion of "the American dream."
The collection spotlights the most important advertising campaigns, brands, and companies in American history, from the late 1800s to modern day. Each fact-driven essay provides insight and in-depth analysis that general readers will find fascinating as well as historical details and contextual nuance students and researchers will greatly appreciate. These volumes demonstrate why advertising is absolutely necessary, not only for companies behind the messaging, but also in defining what it means to be an American.
Autoren-Porträt
Danielle Sarver Coombs, PhD, is assistant professor in the School of Journalism and Mass Communication at Kent State University.Bob Batchelor, PhD, is assistant professor in the School of Journalism and Mass Communication at Kent State University and academic coordinator of its online master's program in public relations.
Bibliographische Angaben
- Altersempfehlung: Ab 7 Jahre
- 2014, 1. Auflage, 1080 Seiten, Englisch
- Herausgegeben: Danielle Sarver Coombs, Bob Batchelor
- Verlag: Bloomsbury Publishing Inc
- ISBN-10: 8216163770
- ISBN-13: 9798216163770
- Erscheinungsdatum: 15.01.2014
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eBook Informationen
- Dateiformat: ePub
- Grösse: 3.76 MB
- Mit Kopierschutz
Sprache:
Englisch
Kopierschutz
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