Tourism in the Arab World / Aspects of Tourism Bd.78 (ePub)
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This book is the first to explore Arabic tourism from a business viewpoint, rather than taking a sociological, anthropological or political stance. It focuses on business planning, management and marketing destinations in the Arab World, which are topics crucial for industry stakeholders and which have previously been neglected in the tourism literature. The book examines similarities and differences in the emergence and development of the tourism industry in countries across the Arab world as well as its inbound and outbound travel flows. It analyses several different aspects of Arabic tourism including tourism policy, organisation and planning, tourism product development, destination marketing and consumer behaviour. This volume will be of interest to postgraduate students and researchers of tourism studies, business and Middle Eastern studies.
Hafidh Alriyami is Lecturer in International Business Administration, Rustaq College of Applied Sciences, Ministry of Higher Education, Oman. His research focuses on Muslim tourism, Arab tourism, sustainable tourism and the psychology of tourist behaviour.
Noel Scott is Professor and Deputy Director at Griffith Institute for Tourism, Griffith University, Australia. His research interests are experience design, Arab tourism, Muslim tourism, destination marketing and management.
- 2017, 304 Seiten, Englisch
- Herausgegeben: Hamed Almuhrzi, Hafidh Alriyami, Noel Scott
- Verlag: Channel View Publications
- ISBN-10: 1845416163
- ISBN-13: 9781845416164
- Erscheinungsdatum: 15.06.2017
Abhängig von Bildschirmgrösse und eingestellter Schriftgrösse kann die Seitenzahl auf Ihrem Lesegerät variieren.
- Dateiformat: ePub
- Grösse: 2.19 MB
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