To the Desert and Back (PDF)
The Story of One of the Most Dramatic Business Transformations on Record
(Sprache: Englisch)
Dove, Lipton, Knorr, Ben & Jerry's, and Slim*Fast are a few ofthe brands that are part of the $66 billion global empire known asUnilever. When the story opens, one of its divisions is in deeptrouble-- declining volume, eroding margins, critical...
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Dove, Lipton, Knorr, Ben & Jerry's, and Slim*Fast are a few ofthe brands that are part of the $66 billion global empire known asUnilever. When the story opens, one of its divisions is in deeptrouble-- declining volume, eroding margins, critical qualityproblems-- and is close to being sold off. Then Tex Gunning,its visionary new division chairman, takes the stage, an expandingcircle of young leaders takes charge, and once-skeptical workersembrace a challenging message of growth. The result? The divisiongrows by double digits, year in and year out, and energizesUnilever's path to thrive around the globe.
To the Desert and Back tells the inside story of thetransformation in the words of the people in all quarters of thecompany who made it happen. It documents five years of personalsoul-searching, teamwork, companywide learning conferences,memorable journeys to the mountains and desert, and inspiredpromotions that show how these efforts produced a remarkabletop-to-bottom turnaround. This story delivers authentic andconvincing proof that a revitalized business is about personalgrowth.
The lessons learned from this dramatic business turnaroundprovide unexpected insights and encouraging inspiration for othercompanies and leaders ready to embark on their own remarkablejourney of transformation, growth, and success.
To the Desert and Back tells the inside story of thetransformation in the words of the people in all quarters of thecompany who made it happen. It documents five years of personalsoul-searching, teamwork, companywide learning conferences,memorable journeys to the mountains and desert, and inspiredpromotions that show how these efforts produced a remarkabletop-to-bottom turnaround. This story delivers authentic andconvincing proof that a revitalized business is about personalgrowth.
The lessons learned from this dramatic business turnaroundprovide unexpected insights and encouraging inspiration for othercompanies and leaders ready to embark on their own remarkablejourney of transformation, growth, and success.
Inhaltsverzeichnis zu „To the Desert and Back (PDF)“
Preview: The View from the Desert ix Part I: Turnaround 1. Wake-Up Call 3 2. Rebuilding the Business 15 Part II: Takeover 3. Merger or Takeover? 31 4. Going into Therapy 41 5. Revolution and Chaos 55 Part III: Transforming the Organization 6. 180 Leaders in Charge 67 7. Community or Cult? 79 8. The McVan den Bergh Clan 89 Part IV: Transforming the Business 9. Growing a Market: Foods 103 10. Growing a Brand: Fats 117 11. Cascading Change: Uniquisine, Calvé, Royco, and Nassaukade 129 Part V: Transfer 12. To the Desert 145 13. The Legacy of Growth 155 Part VI: Takeaways for Leading Change 14. Change Models and Methods 169 15. Change as Theater 183 16. Holistic Integration 195 Appendix 1: Cast of Characters--Then and Now 207 Appendix 2: Learning History 211 Notes and Sources 221 Acknowledgments 243 About the Authors 247 Index 251
Autoren-Porträt von Philip H. Mirvis, Karen Ayas, George Roth
Philip Mirvis is an organizational psychologist whoseresearch and practice concerns large-scale organizational changeand its implications for a global workforce. He is the author ofnumerous books, including The Cynical Americans andJoining Forces, both from Jossey-Bass.Karen Ayas is an author, educator, and research fellow atErasmus University, Rotterdam, Netherlands, and partner in theRipples Groups, a consulting practice specializing in growthstrategies and change management.
George Roth is a consultant, author, and researchassociate at MIT's Sloan School of Management.
Bibliographische Angaben
- Autoren: Philip H. Mirvis , Karen Ayas , George Roth
- 2003, 1. Auflage, 280 Seiten, Englisch
- Verlag: John Wiley & Sons
- ISBN-10: 0787970638
- ISBN-13: 9780787970635
- Erscheinungsdatum: 05.08.2003
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- Grösse: 1.80 MB
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Englisch
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