The Why of Consumption (ePub)
Contemporary Perspectives on Consumer Motives, Goals and Desires
(Sprache: Englisch)
This book brings together an international collection of authors from a variety of disciplines who offer new and critical perspectives, summarize key findings and provide important theoretical frameworks to guide the reader through the a why?a (TM) of...
sofort als Download lieferbar
eBook (ePub)
Fr. 90.90
inkl. MwSt.
- Kreditkarte, Paypal, Rechnung
- Kostenloser tolino webreader
Produktdetails
Produktinformationen zu „The Why of Consumption (ePub)“
This book brings together an international collection of authors from a variety of disciplines who offer new and critical perspectives, summarize key findings and provide important theoretical frameworks to guide the reader through the a why?a (TM) of consumption. The book answers questions such as:
- What is the nature of motives, goals, and desires that prompt consumption behaviours?
- Why do consumers buy and consume particular products, brands and services from the multitude of alternatives afforded by their environments?
- How do consumers think and feel about their cravings?
Unique in focus and with multifaceted approach which anyone interested in consumption and consumer research will find fascinating, this topical book provides an excellent overview of current research, and imparts key insights to illuminate the subject for both academics and practitioners alike.
Autoren-Porträt von Cynthia Huffman, David Glen Mick, S. Ratneshwar
S. Ratneshwar is Associate Professor of Marketing ans Ackerman Scholar at the University of Connecticut. He is also the Director of the Doctoral Program in Business Administration at the University of Connecticut.
Bibliographische Angaben
- Autoren: Cynthia Huffman , David Glen Mick , S. Ratneshwar
- 2003, 352 Seiten, Englisch
- Verlag: Taylor & Francis
- ISBN-10: 1134599021
- ISBN-13: 9781134599028
- Erscheinungsdatum: 02.09.2003
Abhängig von Bildschirmgrösse und eingestellter Schriftgrösse kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: ePub
- Grösse: 6.15 MB
- Mit Kopierschutz
- Vorlesefunktion
Sprache:
Englisch
Kopierschutz
Dieses eBook können Sie uneingeschränkt auf allen Geräten der tolino Familie lesen. Zum Lesen auf sonstigen eReadern und am PC benötigen Sie eine Adobe ID.
Kommentar zu "The Why of Consumption"
0 Gebrauchte Artikel zu „The Why of Consumption“
| Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
|---|
Schreiben Sie einen Kommentar zu "The Why of Consumption".
Kommentar verfassen