the UX edge - Amplifying Business Performance through Design (Marketing Series) / Marketing Series (ePub)

In "The UX Edge - Amplifying Business Performance through Design," Shirish Shetty provides a comprehensive guide that demystifies the concept of user experience and its impact on businesses. While the term "user experience" may be relatively new, the principles of designing for users have been ingrained in the process of creating products and services throughout history.

CHAPTER ONE: Understanding User Experience - How Do Users Think?
Embark on a journey to grasp the essence of user experience and unravel the thought processes of users. This chapter unveils the roles and responsibilities of UX designers and emphasizes why user experience holds more significance than ever before.

CHAPTER TWO: Good User Experience Is Good Business
Uncover the core elements of good user experience and their real-life equivalents. Delve into the importance of UX design in the realm of e-commerce and how it outshines traditional SEO strategies. Learn the facts about user experience strategy and the simplicity that should be avoided for enhanced UX.

CHAPTER THREE: UX Is Not UI: What Is the Difference between UX and UI Design?
Distinguish between user interface (UI) and user experience (UX) and understand their collaborative relationship. Explore the critical aspects of interaction design for maximum website success and the connection between UI/UX design and consumer perception.

CHAPTER FOUR: User Experience in Web Design - Why It's Important
Unearth the significance of user experience in website design and the secrets to creating websites that prioritize UX. Acquire top web user experience tips to enhance your online presence and understand how simplicity impacts both UX and SEO.

CHAPTER FIVE: Software User Experience Must First Get the Information Experience Right
Explore the world of software user experience and its connection to quality assurance. Discover the powerful fusion of SEO and user experience and the role of web hosting in shaping user perceptions. Additionally, learn how support chat software can significantly enhance user experiences.

CHAPTER SIX: Functional Specifications and Content Requirements
Discover the art of providing a good user experience and how it intertwines with successful SEO practices. Explore the factors that optimize your website for a better user experience and the pitfalls to avoid in this endeavor.

CHAPTER SEVEN: A Day in the Life of (This) User Experience Designer
Step into the shoes of a user experience designer and gain insights into their thought processes and actions throughout the design journey. Get an in-depth understanding of how these designers make critical decisions that impact user satisfaction.

CHAPTER EIGHT: Making Sense of the Senses
Learn the essentials of good website user experience and understand how functional animation enhances user engagement. Unravel the history of UX design and the vital role storytelling plays in creating memorable user experiences.

CHAPTER NINE: Taking A Customer from Like to Love: The UX Of Long-Term Relationships
Measure customer experience through UX testing and explore the innovations in customer experience. Nurture long-term relationships with customers by perfecting your UX strategy.

CHAPTER TEN: Get a Job, You Dirty Hippie
Discover the grit and determination required to be a successful UX designer. Learn how the UX community can contribute to the future of sustainability and how to overcome challenges in creating a great online user experience.

"The UX Edge - Amplifying Business Performance through Design" is a must-read for designers, entrepreneurs, and anyone passionate about enhancing user experiences to unlock business potential.