The Unauthorized Guide To Doing Business the Philip Green Way (ePub)

Acknowledgements. The Life and Times of Philip Green. One: Do it Your Way. Set your sights on your goal and go for it. Go with gut instinct; never take 'no' for an answer; keep a eye on the deals and the details. Two: Make the Business Run as Efficiently as Possible. It's not the same as cost-cutting - even in the good times, you have to remain resourceful. Three: Keep the Customer Satisfied. Find out what your customer wants and give it to them, and more. It's the experience that counts. Four: Whatever You Do, Don't Break the Supply Chain. The retailer, customer and supplier are all in it together. Without the supplier there's nothing to sell. Five: People Matter - You Can't Run an Empire Without Them. Hang the CV - find out what they really can do. Six: Spot the Money-Making Opportunity. Borrow when you can, repay quickly and make a profit. Seven: When the Going Gets Tough - Work Harder! The more efficient you are during the tough times, the better you're equipped to survive - but you have to work harder to stay still. Eight: Aim High and Keep Trying. Don't let a setback stop you. There will always be another opportunity that will suit the business. Nine: Stay Private, but Enjoy the Publicity. Staying private rather than going public has advantages, but the limelight is still a wonderful thing for business. Ten: Give Something Back. Support charity and good causes. It pays dividends for the business. How to Run a Business The Philip Green Way. The Last Word. Notes. Reading List. Index.

Liz Barclay writes for several monthly small business magazines and wrote a personal finance column for the News of the World. She has presented You & Yours on BBC Radio 4 for ten years as well as 'Call You & Yours' and Pick of the Week.
Liz's TV experience includes three series of The Small Business Programme and The Business Hour on BBC2 - programmes for people who run SMEs, drawing on the experiences of other SMEs. Liz Barclay's radio experience spans the airwaves in the UK with In Business on BBC Radio 4 covering weekly business issues and Work It Out for BBC Radio 5 Live on employment issues.
As a journalist Liz also writes on personal finance and small business including Moneywise, The Mail, The Express, News of the World and BBC News Online Business website.

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