The Spread of Yield Management Practices (PDF)
Yield Management, an effective technique for the optimisation of revenue, used to be the exclusive prerogative of large companies such as airlines. Today, it is also accessible to entrepreneurs in the hospitality, distribution and restaurant sectors....
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Yield Management, an effective technique for the optimisation of revenue, used to be the exclusive prerogative of large companies such as airlines. Today, it is also accessible to entrepreneurs in the hospitality, distribution and restaurant sectors. This book offers insights into the creation and implementation of a yield management system for such businesses and solutions to the organisational and managerial problems that its application entails. It is written by tourism researchers, entrepreneurs and tourism consultants as well as experts from software houses who have designed operational tools for a successful yield management.
- Autor: Fabiola Sfodera
- 2006, 2006, 154 Seiten, Englisch
- Herausgegeben: Fabiola Sfodera
- Verlag: Springer-Verlag GmbH
- ISBN-10: 3790816728
- ISBN-13: 9783790816723
- Erscheinungsdatum: 16.01.2006
Abhängig von Bildschirmgrösse und eingestellter Schriftgrösse kann die Seitenzahl auf Ihrem Lesegerät variieren.
- Dateiformat: PDF
- Grösse: 7.22 MB
- Ohne Kopierschutz
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